Social Data Analytics

"Data analysis has become a necessary skill across the social sciences, and recent advancements in computing power have made knowledge of programming an essential component. Yet most data science books are intimidating and overwhelming to a non-specialist audience, including most undergraduates. This book will be a shorter, more focused and accessible version of Kosuke Imai's Quantitative Social Science book, which was published by Princeton in 2018 and has been adopted widely in graduate level courses of the same title. This book uses the same innovative approach as Quantitative Social Science , using real data and 'R' to answer a wide range of social science questions. It assumes no prior knowledge of statistics or coding. It starts with straightforward, simple data analysis and culminates with multivariate linear regression models, focusing more on the intuition of how the math works rather than the math itself. The book makes extensive use of data visualizations, diagrams, pictures, cartoons, etc., to help students understand and recall complex concepts, provides an easy to follow, step-by-step template of how to conduct data analysis from beginning to end, and will be accompanied by supplemental materials in the appendix and online for both students and instructors"--

Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease. You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization’s next social data analytics project. Provides foundational understanding of new and emerging technologies—social data, collaboration, big data, advanced analytics Includes case studies and practical examples of success and failures Will prepare you to lead projects and advance initiatives that will benefit you and your organization

Data Analytics for the Social Sciences is an introductory, graduate-level treatment of data analytics for social science. It features applications in the R language, arguably the fastest growing and leading statistical tool for researchers. The book starts with an ethics chapter on the uses and potential abuses of data analytics. Chapters 2 and 3 show how to implement a broad range of statistical procedures in R. Chapters 4 and 5 deal with regression and classification trees and with random forests. Chapter 6 deals with machine learning models and the "caret" package, which makes available to the researcher hundreds of models. Chapter 7 deals with neural network analysis, and Chapter 8 deals with network analysis and visualization of network data. A final chapter treats text analysis, including web scraping, comparative word frequency tables, word clouds, word maps, sentiment analysis, topic analysis, and more. All empirical chapters have two "Quick Start" exercises designed to allow quick immersion in chapter topics, followed by "In Depth" coverage. Data are available for all examples and runnable R code is provided in a "Command Summary". An appendix provides an extended tutorial on R and RStudio. Almost 30 online supplements provide information for the complete book, "books within the book" on a variety of topics, such as agent-based modeling. Rather than focusing on equations, derivations, and proofs, this book emphasizes hands-on obtaining of output for various social science models and how to interpret the output. It is suitable for all advanced level undergraduate and graduate students learning statistical data analysis.

Social network analysis applications have experienced tremendous advances within the last few years due in part to increasing trends towards users interacting with each other on the internet. Social networks are organized as graphs, and the data on social networks takes on the form of massive streams, which are mined for a variety of purposes. Social Network Data Analytics covers an important niche in the social network analytics field. This edited volume, contributed by prominent researchers in this field, presents a wide selection of topics on social network data mining such as Structural Properties of Social Networks, Algorithms for Structural Discovery of Social Networks and Content Analysis in Social Networks. This book is also unique in focussing on the data analytical aspects of social networks in the internet scenario, rather than the traditional sociology-driven emphasis prevalent in the existing books, which do not focus on the unique data-intensive characteristics of online social networks. Emphasis is placed on simplifying the content so that students and practitioners benefit from this book. This book targets advanced level students and researchers concentrating on computer science as a secondary text or reference book. Data mining, database, information security, electronic commerce and machine learning professionals will find this book a valuable asset, as well as primary associations such as ACM, IEEE and Management Science.

Social networking has increased drastically in recent years, resulting in an increased amount of data being created daily. Furthermore, diversity of issues and complexity of the social networks pose a challenge in social network mining. Traditional algorithm software cannot deal with such complex and vast amounts of data, necessitating the development of novel analytic approaches and tools. This reference work deals with social network aspects of big data analytics. It covers theory, practices and challenges in social networking. The book spans numerous disciplines like neural networking, deep learning, artificial intelligence, visualization, e-learning in higher education, e-healthcare, security and intrusion detection.

This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion analysis, expertise retrieval, and computational advertising. This book identifies how in such applications, social data offers a plethora of benefits to enhance the decision making process. This book highlights that business intelligence applications are more focused on structured data; however, in order to understand and analyse the social big data, there is a need to aggregate data from various sources and to present it in a plausible format. Big Social Data (BSD) exhibit all the typical properties of big data: wide physical distribution, diversity of formats, non-standard data models, independently-managed and heterogeneous semantics but even further valuable with marketing opportunities. The book provides a review of the current state-of-the-art approaches for big social data analytics as well as to present dissimilar methods to infer value from social data. The book further examines several areas of research that benefits from the propagation of the social data. In particular, the book presents various technical approaches that produce data analytics capable of handling big data features and effective in filtering out unsolicited data and inferring a value. These approaches comprise advanced technical solutions able to capture huge amounts of generated data, scrutinise the collected data to eliminate unwanted data, measure the quality of the inferred data, and transform the amended data for further data analysis. Furthermore, the book presents solutions to derive knowledge and sentiments from BSD and to provide social data classification and prediction. The approaches in this book also incorporate several technologies such as semantic discovery, sentiment analysis, affective computing and machine learning. This book has additional special feature enriched with numerous illustrations such as tables, graphs and charts incorporating advanced visualisation tools in accessible an attractive display.

"Princeton University Press published Imai's textbook, Quantitative Social Science: An Introduction, an introduction to quantitative methods and data science for upper level undergrads and graduates in professional programs, in February 2017. What is distinct about the book is how it leads students through a series of applied examples of statistical methods, drawing on real examples from social science research. The original book was prepared with the statistical software R, which is freely available online and has gained in popularity in recent years. But many existing courses in statistics and data sciences, particularly in some subject areas like sociology and law, use STATA, another general purpose package that has been the market leader since the 1980s. We've had several requests for STATA versions of the text as many programs use it by default. This is a "translation" of the original text, keeping all the current pedagogical text but inserting the necessary code and outputs from STATA in their place"--

This book is an introduction to social data analytics along with its challenges and opportunities in the age of Big Data and Artificial Intelligence. It focuses primarily on concepts, techniques and methods for organizing, curating, processing, analyzing, and visualizing big social data: from text to image and video analytics. It provides novel techniques in storytelling with social data to facilitate the knowledge and fact discovery. The book covers a large body of knowledge that will help practitioners and researchers in understanding the underlying concepts, problems, methods, tools and techniques involved in modern social data analytics. It also provides real-world applications of social data analytics, including: Sales and Marketing, Influence Maximization, Situational Awareness, customer success and Segmentation, and performance analysis of the industry. It provides a deep knowledge in social data analytics by comprehensively classifying the current state of research, by describing in-depth techniques and methods, and by highlighting future research directions. Lecturers will find a wealth of material to choose from for a variety of courses, ranging from undergraduate courses in data science to graduate courses in data analytics.