Social Exchange

INTRODUCTION In developing scientific theory there is perhaps nothing more propi tious than a compelling metaphor. If the metaphor is rich in imagery, complexly differentiated, emotionally evocative, and vitally wedded to the cultural lore, the theory to which it gives rise may enjoy a long and vigorous life. If the metaphor is sufficiently powerful, the theory may even be sustained in independence of systematic empirical support. Role theory is likely to remain prosperous so long as there is a thriving theater; decision theory experienced a dramatic rejuvenation with the development of the electronic computer; and, in spite of its archaic construction, Jungian theory will prevail so long as ancient myths and symbols continue to haunt us (d. Smith, 1978). From this standpoint, the development of social exchange theory is hardly surprising. Ex perience with the marketplace is extensive in society, its images are both complex and richly evocative, its challenges are often exciting and its lessons sometimes painful. It is thus both intellectually and emo tionally invigorating to consider the social arena in all its diversity as an extended market in which each individual seeks to maximize profits. The economic metaphor is hardly new to the social sciences. The recent intellectual roots of contemporary exchange theory can be traced to the works of Claude Levi-Strauss, Marcel Mauss, Karl Marx, and B.

Social Exchange in Developing Relationships is a collection of papers that deals with the systematic study of the development of relationships. The papers discuss several theoretical perspectives, such as evolutionary theory, personality theory, cognitive developmental theory, equity theory, role theory, and attribution theory. One paper discusses romantic relationships—the evolution of first acquaintance to close or intimate commitment. Another paper presents the hypothesis that the factors causing a relationship to begin will also probably steer intermediate cognitive processes, eventually influencing the nature of the relationship. Commitment requires specific concepts such as input levels contributed to the relationship, duration of these inputs, and their consistency of occurrence. The equity theory suggests that equity principles determine the selection of one's mate and how they (the partners) will get along in the future. One paper analyzes the dynamic theories of social relationships and the resulting research strategies: that the conceptualization of a parameter of a social relationship can affect the choice of data collection techniques and other matters. Sociologists, psychologists, historians, students, and academicians doing sociological research, can benefit greatly from this collection.

Coercive Power in Social Exchange describes the progression and results of a decade-long program of experimental research on power in social exchange relations. Exchange theorists have traditionally excluded punishment and coercion from the scope of their analyses; Molm examines whether exchange theory can be expanded to include both reward and coercive power. Working within the framework of Emerson's power-dependence theory, but also drawing on the decision theory concepts of strategic action and loss aversion, Molm develops and tests a theory of coercion in social exchange that emphasizes the interdependence of these two bases of power. Her work shows that reward power and coercive power are fundamentally different, not only in their effects on behavior but also in the structural incentive to use power and the risks of power use. When exchanges are nonnegotiated and secured by the "shadow of the future", rather than by binding agreements, dependence both encourages and constrains the use of coercion.

"Humans are social animals. Thus, we cannot survive in isolation. We satisfy our needs through seeking, maintaining, and engaging in relationships and interaction with other people. However, social interactions are complex"--

This book is a useful companion to every social science student who desires an understanding of classical theoretical developments in and evolution of the disciplines.

This text presents the most important and influential social psychological theories and research programs in contemporary sociology. Original chapters by the scholars who initiated and developed these theoretical perspectives provide full descriptions of each theory, its background, development, and future. The first four chapters cover general approaches, organized around fundamental principles and issues--symbolic interaction, social exchange, distributive justice, and rational choice. The following chapters focus on specific research programs and theories, examining identity, affect, comparison processes, power and dependence, social exchange, status construction, and legitimacy. A concluding chapter provides an analysis of and commentary on the state of the theoretical programs in sociological social psychology. Contributors: Peter J. Burke, Joseph Berger, Coye Cheshire, Karen S. Cook, Pamela Emanuelson, Alexandra Gerbasi, Karen A. Hegtvedt, Michael A. Hogg, Guillermina Jasso, Edward J. Lawler, Michael W. Macy, George J. McCall, Linda D. Molm, Cecilia L. Ridgeway, Dawn T. Robinson, Lynn Smith-Lovin, Jan E. Stets, Jonathan H. Turner, Murray Webster Jr., David Willer, and Morris Zelditch, Jr.

Sustainable development is the single most important consideration for those working in the tourism industry. Presenting a discussion by leading contributors on the impacts of tourism on local culture and the environment, this new edition moves forward the debates in sustainable tourism, covering new locations, concepts and perspectives, and new case studies providing a global outlook for a universal issue. --From publisher's description.