Social Media For Student Affairs In Highereducation

New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE.

Given the ubiquity of online technologies in the lives of high school and college students, universities are increasingly turning to social media for the purpose of organizational communication. This book shines a light on these practices in order to better understand how platforms such as Facebook, Twitter, Instagram, and Snapchat are being used within the realm of student affairs. Each chapter will explore a different dimension of student affairs (e.g., admissions, career services, student health services) to provide an overview of key challenges and how new social media tools can be used to solve them. By providing examples that illustrate these evolving trends, this book is intended to help higher education professionals develop creative social media solutions that are appropriate for their own situations as they seek to strategically integrate social media into their student affairs efforts.

Using social media to enhance learning outcomes, engagement, and retention Although research shows that most of today's college students adopt and use social media at high rates, many higher education professionals are unaware of how these technologies can be used for academic benefit. Author Reynol Junco, associate professor at Purdue University and fellow at the Harvard Berkman Center for Internet & Society, has been widely cited for his research on the impact of social technology on students. In Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs, he offers a practical plan for implementing effective social media strategies within higher education settings. The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning. Discover how social media can be used to enhance student development and improves academic outcomes Learn appropriate strategies for social media use and how they contribute to student success in both formal and informal learning settings Dispel popular myths about how social media use affects students Learn to use social media as a way to engage students, teach online civil discourse, and support student development The benefits of social media engagement include improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. This resource helps higher education professionals understand the value of using social media, and offers research-based strategies for implementing it effectively.

In the era of such online spaces as Facebook, Instant Messenger, Live Journal, Blogger, Web Shots, and campus blogs, college students are using these resources and other online sites as a social medium. Inevitably, this medium presents students with ethical decisions about social propriety, self disclosure and acceptable behaviour. Because online social networking sites have proven problematic for college students and for college administrators, this book aims to offer professional guidance to Higher Education administrators and policy makers. Online Social Networking on Campus: Understanding what matters in student culture is a professional guide for Higher Education faculty and Student Affairs administrators, which rigorously examines college students’ use of online social networking sites and how they use these to develop relationships both on and off campus. Most importantly, Online Social Networking on Campus investigates how college students use online sites to explore and makes sense of their identities. Providing information taken from interviews, surveys and focus group data, the book presents an ethnographic view of social networking that will help Student Affairs administrators, Information Technology administrators, and faculty better understand and provide guidance to the "neomillennials" on their campuses.

In the era of such online spaces as Facebook, Instant Messenger, Live Journal, Blogger, Web Shots, and campus blogs, college students are using these resources and other online sites as a social medium. Inevitably, this medium presents students with ethical decisions about social propriety, self disclosure and acceptable behaviour. Because online social networking sites have proven problematic for college students and for college administrators, this book aims to offer professional guidance to Higher Education administrators and policy makers. Online Social Networking on Campus: Understanding what matters in student culture is a professional guide for Higher Education faculty and Student Affairs administrators, which rigorously examines college students’ use of online social networking sites and how they use these to develop relationships both on and off campus. Most importantly, Online Social Networking on Campus investigates how college students use online sites to explore and makes sense of their identities. Providing information taken from interviews, surveys and focus group data, the book presents an ethnographic view of social networking that will help Student Affairs administrators, Information Technology administrators, and faculty better understand and provide guidance to the "neomillennials" on their campuses.

Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture. Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines: some of the assumptions and presumptions around social media, how social media is used and how it shapes the student experience and student development, and best practices for enhancing curricular and co-curricular communities of practice. This is the 5th issue of the 42nd volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.

Take an in depth look at technology trends and the practices, possibilities, and direction needed to integrate a technology-open mindset into the work of a student affairs educator. This volume explores ways practitioners can engage the digital generation of students and colleagues on their campuses and beyond. Topics covered include: Student affairs administrators’ use of digital technology and how to develop and utilize their digital identities Increasing digital fluency and creating a more intentional digital mindset among senior student affairs officers College student development in digitized spaces and the application of digital data in student engagement efforts The development of guiding documents to inform digital and social strategies. This is the 155th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.

Today's college students have never known a time when personal computers did not exist. They attended K-12 schools where most of their classrooms were equipped with computers. Information technology has always been part of their learning process, not to mention the impact it has had on the development of their friendships, research and writing skills, shopping, and choice of college or university to attend. They expect that institutions of higher education will respond to their inquiries without delay, much in the same way that customer service is handled on the Web. Student expectations are driving the creation of live Web chats, in-house social networking sites, university wiki, and shared virtual spaces. Unfortunately, higher education faculty and staff in general, and student affairs professionals in particular, are behind the curve in their use of information technology. Student affairs professionals are only starting to become aware that they should learn about the technologies that students have already integrated into their lives. It is imperative that student affairs professions understand these technologies and learn how to implement them to enhance student learning build a sense of community increase student engagement facilitate communication This volume examines recent research on how information technology is affecting college student development and explores ways in which institutions are responding to increased demands for using emerging technology in supporting students. This is the 124th volume of the Jossey-Bass quarterly report series New Directions for Student Services, an indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals. Each issue of New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.