Summary One Billion Customers

The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China". This complete summary of the ideas from James McGregor's book "One Billion Customers" shows that it is difficult to emphasise just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed Britain as the world’s fourth-largest economy and is now well on its way to becoming the world’s largest market. In his book, the author explains that foreign companies are therefore flocking to get a foothold in China before the market really becomes well established. This summary offers an insight into how the Chinese do business and how to understand and work with them in order to succeed in business in the future. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "One Billion Customers" and find out what you need to do in order to access the market in China and sell over a billion products.

From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket.

NATIONAL BESTSELLER What would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by keeping our population static or letting it diminish, or with our crumbling transit and unaffordable housing. The winner in the future world is going to have more—more ideas, more ambition, more utilization of resources, more people. Exactly how many Americans do we need to win? According to Matthew Yglesias, one billion. From one of our foremost policy writers, One Billion Americans is the provocative yet logical argument that if we aren’t moving forward, we’re losing. Vox founder Yglesias invites us to think bigger, while taking the problems of decline seriously. What really contributes to national prosperity should not be controversial: supporting parents and children, welcoming immigrants and their contributions, and exploring creative policies that support growth—like more housing, better transportation, improved education, revitalized welfare, and climate change mitigation. Drawing on examples and solutions from around the world, Yglesias shows not only that we can do this, but why we must. Making the case for massive population growth with analytic rigor and imagination, One Billion Americans issues a radical but undeniable challenge: Why not do it all, and stay on top forever?

Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.

Hunger is a daily reality for a billion people. More than six decades after the technological discoveries that led to the Green Revolution aimed at ending world hunger, regular food shortages, malnutrition, and poverty still plague vast swaths of the world. And with increasing food prices, climate change, resource inequality, and an ever-increasing global population, the future holds further challenges.In One Billion Hungry, Sir Gordon Conway, one of the world's foremost experts on global food needs, explains the many interrelated issues critical to our global food supply from the science of agricultural advances to the politics of food security. He expands the discussion begun in his influential The Doubly Green Revolution: Food for All in the Twenty-First Century, emphasizing the essential combination of increased food production, environmental stability, and poverty reduction necessary to end endemic hunger on our planet. Conway addresses a series of urgent questions about global hunger: • How we will feed a growing global population in the face of a wide range of adverse factors, including climate change? • What contributions can the social and natural sciences make in finding solutions?• And how can we engage both government and the private sector to apply these solutions and achieve significant impact in the lives of the poor?Conway succeeds in sharing his informed optimism about our collective ability to address these fundamental challenges if we use technology paired with sustainable practices and strategic planning.Beginning with a definition of hunger and how it is calculated, and moving through issues topically both detailed and comprehensive, each chapter focuses on specific challenges and solutions, ranging in scope from the farmer's daily life to the global movement of food, money, and ideas. Drawing on the latest scientific research and the results of projects around the world, Conway addresses the concepts and realities of our global food needs: the legacy of the Green Revolution; the impact of market forces on food availability; the promise and perils of genetically modified foods; agricultural innovation in regard to crops, livestock, pest control, soil, and water; and the need to both adapt to and slow the rate of climate change. One Billion Hungry will be welcomed by all readers seeking a multifaceted understanding of our global food supply, food security, international agricultural development, and sustainability.

Why do citizens of states with strict surveillance care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend “foreign” strangers on Facebook and give “missed calls” to people? Payal Arora answers these questions and many more about the internet’s next billion users.

Nearly everything you know about China is wrong! Yes, within a decade, China will have the world’s largest economy. But that is the least important thing to know about China. In this enlightening book , two of the world’s leading China experts turn the conventional wisdom on its head, showing why China’s economic growth will constrain rather than empower it. Pioneering political analyst Damien Ma and global economist Bill Adams reveal why, having 35 years of ferocious economic growth, China’s future will be shaped by the same fundamental reality that has shaped it for millennia: scarcity. Ma and Adams drill deep into Chinese society, illuminating all the scarcities that will limit its power and progress. Beyond scarcities of natural resources and public goods, they illuminate China’s persistent poverties of individual freedoms, cultural appeal, and ideological legitimacy — and the corrosive loss of values and beliefs amongst a growing middle class shackled by a parochial and inflexible political system. Everyone knows “the 21st century is China’s to lose” — but, as with so many things that “everyone knows,” that’s just wrong. Ma and Adams get beyond cheerleading and fearmongering to tell the complex truth about China today. This is a truth you need to hear — whether you’re an investor, business decision-maker, policymaker, or citizen.

Praise for BLUEPRINT TO A BILLION "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company." —Howard Lester, Chairman, Williams-Sonoma, Inc. "If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more." —Joe Scarlett, Chairman of the Board, Tractor Supply Company "Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies." —Professor John Quelch, Senior Associate Dean, Harvard Business School "Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies." —William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com "Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways." —David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley