Tefl Tourism

There is evident lineage between the concepts of teaching English as a foreign language (TEFL) and tourism, represented through evocative marketing material, the commoditisation of the TEFL product, teacher motivations and experiences. Yet, to date there has been no recognition of these links within industry or academia. This book introduces the concept of 'TEFL tourism', outlining the scale of the sector and the rapid commercialization of TEFL teaching across the world, locating it as an emerging form of niche tourism. The text outlines the organisation types and geographical locations, emphasizing the commodification of English language teaching. It also outlines the types of TEFL tourists, the complexities of international education, links with various tourism forms and sustainability considerations of the industry. The book will appeal to tourism academics and students, in particular those with interests in educational and volunteer tourism as well as sustainable tourism and commodification.

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.

This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.

In recent decades, more women around the world have taken the opportunity to enter the market, join the workforce, and start their own entrepreneurial ventures. These changes have had a strong impact on market demographics. Particularly within the tourism industry, it is important to investigate the behavior, motivations, experiences, and needs of women as travelers, employees, and entrepreneurs. Women’s Empowerment Within the Tourism Industry offers a conversant and comprehensive overview of the themes and concepts of women as tourists, employees, and entrepreneurs in tourism. Providing interdisciplinary insights from leading international researchers and academicians, this book makes a critical contribution to the knowledge of women’s participation within the tourism industry. It discusses the nature of their work and ways in which tourism creates tension between the attitudes and conduct of tourists and the beliefs and behavior of local women. Covering topics such as consumer experience, gender studies, and women’s employment, this premier reference source is an excellent resource for business leaders and managers, entrepreneurs, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.

This edited volume extends current voluntourism theorizing by critically examining the intersections among various forms of work-leisure travel and language learning/teaching. The book’s contributors investigate volunteer tourism and its cognates such as working holidaymaking, international internships, and gap year labor, as discursive fields in which powerful ideas about language(s), their speakers, and pedagogical practices are propagated worldwide. The various authors’ chapters shed light on the hegemony of global English, the social consequences of linguistic commodification and neoliberal rationalities, the ways in which speaker identity positions can alter the exchange value of languages, and how language competencies are tied to power in the labor market, among related topics. This volume will be of interest to readers in Applied Linguistics, Critical Sociolinguistics, Educational and Linguistic Anthropology, Tourism and Leisure Studies, Migration and Mobility Studies, and Language Teaching and Learning.

Teaching English for Tourism initiates a sustained academic discussion on the teaching and learning of English to tourism professionals, or to students who aspire to build a career in the tourism industry. Responding to a gap in the field, this is the first book of its kind to explore the implications of research in English for tourism (EfT) within the field of English for specific purposes. This edited volume brings together teachers and researchers of EfT from diverse national and institutional contexts, focusing on connecting current research in EfT contexts to classroom implications. It considers a wide range of themes related to the teaching of EfT, including theoretical concepts, methodological frameworks, and specific teaching methods. The book explores topics relating to the impact of changing technologies, the need for cultural understanding, and support for writing development, among others. Teaching English for Tourism explores this growing area of English for specific purposes and allows for researchers and practitioners to share their findings in an academic context. This unique book is ideal reading for researchers, post-graduate students, and professionals working in the fields of English language teaching and learning.

Capital, Commodity, and English Language Teaching illustrates how the drive for profit in commercial ELT affects the manner in which language is taught. The book looks at education as a form of production, and asks how lessons are produced, and how the production of profit in addition to the production of the lesson affects the operation of educational institutions and their stakeholders. Simpson delivers a theoretically rigorous conception of capital and builds from this an investigation into how the circulation of capital for profit interrelates with the teaching of language. Simpson discusses ELT at both a global level, in discussion of the ELT industry in the UK, the US, Ireland, Canada, Japan, Spain, and transnationally online, as well as at a more local level, where finer detailed descriptions of the work-lives of those within the Japanese eikaiwa ELT industry are given. Drawing on a synthesis of Marxist and Bourdieusian theory, the book outlines a dialectical approach to understanding capital, and to understanding how the drive for profit and language education interrelate with one another. Simpson concludes by showing how such an approach might open up areas for further research in a number of contexts across the globe, as well as in light of the Covid-19 pandemic. Providing a model for addressing global issues of ELT, this book is of interest to advanced students, scholars and professionals within applied linguistics, TESOL, sociolinguistics, and linguistic anthropology, language economics and related areas.

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.