Ten Red Hot Tips To Promote Your Business

'If I was down to my last dollar, I'd spend it on public relations.' – Bill Gates PR techniques can be used by businesses of all sizes. In Ten Red-Hot Tips well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to medium-sized businesses. Ellen cuts through the jargon to provide the reader with techniques to create the 'angles' that will interest the media. Ten Red-Hot Tips, outlines the importance of creative thinking, persistence and knowledge of the market you are operating in (including the media and web markets) and devoting time to learning and applying the techniques. You won't apply all of the techniques – they won't all be relevant to your business – but the techniques you decide to use will enhance your presence in the market and generate talk about you, your business and your products.

By combining all his research and ideas on what makes an effective presentation, Eric Fitzpatrick has compiled the 'Presentation Scorecard', which itemises all the things that a speaker needs to consider when making a presentation. He has summed up the key points with the acronym 'TRUE': the presentation should make your audience THINK, should be easy to REMEMBER and UNDERSTAND and should ENGAGE the audience. He outlines all the traps and pitfalls of making a presentation and how to avoid them, and details the tricks and techniques that will attract your audience's attention and convince them of your message. In straightforward chapters he addresses preparation, the structure of your presentation, the use of stories and humour, delivering the presentation, how to use slides and – more importantly – how not to. While the ideas in the book are focused on presentations, they are equally effective when giving speeches, pitching ideas, for one-to-one meetings and communicating in general.

This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.

One of the greatest joys of being an artist is sharing your work with the world. Jewelry designers in particular understand that, as jewelry can become especially sentimental to their customers. Starting a jewelry business is the best way to get your work out there and forge new connections with grateful clients. It’s likely that you think of yourself as a jewelry designer first, and an entrepreneur second — if you think of yourself as an entrepreneur at all! But learning how to start a jewelry business is not as difficult as you may fear: It’s mostly a matter of time, effort, and perseverance (and a few technicalities, too). We’ve broken down the process into seven essential steps to starting a jewelry business.

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget.

Cramer takes readers on a no-holds-barred tour of life on Wall Street--revealing how the game is played, who breaks the rules, and who gets hurt.

Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.