The 2019 European Electoral Campaign

The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.

This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.

The volume aims to combine the overall view on the role of the 2019 European Parliament elections in shaping the future European project with relevant case studies.

Informed by and against the backdrop of the 2019 European Parliament (EP) elections, this innovative book provides a critical assessment of where Europe stands in terms of the quest to achieve democratic legitimacy. Since the 2014 EP elections, the European Union (EU) has experienced multiple crises, which arguably have undermined its legitimacy. The 2019 EP elections were hence seen as a crucial moment in the EU’s attempts to show resilience and regain trust. Using political science and legal frames of analysis, Assessing the 2019 European Parliament Elections provides an understanding and assessment of the current politico-legal framework, and its impact on European elections. Furthermore, using original data, it provides a timely examination of public opinion issue priorities and voting behaviour at the 2019 EP elections in eight countries. Given the critical conjuncture that the 2019 EP elections represent, this volume provides a key contribution to understanding both the dynamics surrounding the elections, as well as voters’ responses, and informs debates on European politics, for example, second-order elections, democratic legitimacy and political representation. This book will be of key interest to scholars and students of EU politics, public administration, European studies, European law, and sociology, along with practitioners in politics, journalism, and policy analysis.

This book provides an analysis of the European Parliament elections 2019 with a focus on East-Central European countries. The authors offer conceptual insights into Euroscepticism and discuss traditionally familiar concepts in a new light, pairing East-Central European Euroscepticism with visions of illiberal democracy, on the one hand, and showing the increasing Europeanisation of Eurosceptic parties in the region, on the other. The book combines a fresh and innovative conceptual treatment with rich and accurate empirical evidence in order to highlight the dynamics of Euroscepticism in "new" EU member states. Students and experts interested in EU politics, within academia and beyond, will find this volume particularly informative.

Examines how citizens attribute responsibility in the European Union, exploring how citizens assign blame to the EU, how politicians and the media attempt to shift blame, and how it matters for electoral democracy as voters are unable to hold their EU representatives to account.

This book tackles the 2014 European Parliamentary election as an event, phenomenon and process from an interdisciplinary but coherent perspective. This edited volume includes research by prestigious academics from the former communist countries in question, all of which have only recently become EU members. The contributors consider whether there is a crisis of Euroscepticism, or, for that matter, extremism of any kind in each country discussed. In doing so, the volume seeks to analyse the future of the European Union itself. It will appeal to scholars and graduate students interested in elections and voting behaviour, comparative European politics, and political communication.

The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.