The Algebra Of Happiness

An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. In the classroom, on his blog, and in YouTube videos garnering millions of views, he regularly offers hard-hitting answers to the big questions: What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance possible? What are the elements of a successful relationship? The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories. Whether it's advice on if you should drop out of school to be an entrepreneur (it might have worked for Steve Jobs, but you're probably not Steve Jobs), ideas on how to position yourself in a crowded job market (do something "boring" and move to a city; passion is for people who are already rich), discovering what the most important decision in your life is (it's not your job, your car, OR your zip code), or arguing that our relationships to others are ultimately all that matter, Galloway entertains, inspires, and provokes. Brash, funny, and surprisingly moving, The Algebra of Happiness represents a refreshing perspective on our need for both professional success and personal fulfillment, and makes the perfect gift for any new graduate, or for anyone who feels adrift.

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

THE NEW YORK TIMES BESTSELLER Bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world. 'Thought-provoking... As good an analysis as you could wish to read.' FINANCIAL TIMES _______________ The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure. __________ 'Entertaining and informative.' THE ECONOMIST

How math holds the keys to improving one's health, wealth, and love life? What's the best diet for overall health and weight management? How can we change our finances to retire earlier? How can we maximize our chances of finding our soul mate? In The Calculus of Happiness, Oscar Fernandez shows us that math yields powerful insights into health, wealth, and love. Using only high-school-level math (precalculus with a dash of calculus), Fernandez guides us through several of the surprising results, including an easy rule of thumb for choosing foods that lower our risk for developing diabetes (and that help us lose weight too), simple "all-weather" investment portfolios with great returns, and math-backed strategies for achieving financial independence and searching for our soul mate. Moreover, the important formulas are linked to a dozen free online interactive calculators on the book's website, allowing one to personalize the equations. Fernandez uses everyday experiences--such as visiting a coffee shop--to provide context for his mathematical insights, making the math discussed more accessible, real-world, and relevant to our daily lives. Every chapter ends with a summary of essential lessons and takeaways, and for advanced math fans, Fernandez includes the mathematical derivations in the appendices. A nutrition, personal finance, and relationship how-to guide all in one, The Calculus of Happiness invites you to discover how empowering mathematics can be.

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Practical principles for creating conditions for happiness at scale from the program director of the Gross National Happiness Center of Bhutan, the only country in the world to measure progress by the happiness of its citizens. Despite countless happiness programs focused on individual well-being, are we any happier, really? Is it in fact possible to be fully happy within a miserably dysfunctional society built to keep structures of inequity in place? Possible, perhaps, but not easy. While the pursuit of happiness is a much-celebrated ideal, how can countries and communities design the right environments for people to lead happy lives? Personal programs for happiness that include mindfulness, empathy, and gratitude are a good start, but without structural changes, they can only go so far. Taking the case of the country of Bhutan as an example, the nation's first Gross National Happiness program director Tho Ha Vinh explains how the principles of happiness can and must apply to people, families, and communities at scale to produce the conditions for a truly satisfying life. More and more people feel that we live in a time of transition and that our very survival on this planet depends on renewing the way we live together in society. Gross National Happiness is an innovative development paradigm that puts the interconnected happiness of all people and the well-being of all life forms at the center of progress. Based on real-life experiences, this book shows a multitude of practical methods for strategic thinkers and change makers to apply the framework of Gross National Happiness to bring about positive change in schools, businesses, and communities.

The official British Army book on what makes its leadership so successful, and how to become a better leader yourself - whatever your field. ___________________ 'If you want to become a better leader, read this book' Eddie Jones 'An extraordinary read for any leader. Truly brilliant' General Stanley McChrystal, author of Team of Teams 'Excellent. Offers proven tools and strategies' Matthew Syed ___________________ The Habit of Excellence is a unique insight into British Army leadership, explaining what makes it unique, what makes it so effective and what civilians can take from it to become better leaders themselves. Drawing on the latest research in military history, business, sociology, psychology and behavioural science, and with compelling illustration from British Army operations across the centuries, Lt Col Langley Sharp MBE goes beyond the latest leadership fads to distil into one peerlessly authoritative work the essence of leading and leadership from one of the world's most revered institutions. ___________________ 'Excellent. It's hard to see how any leader, whatever their field, wouldn't benefit from reading and rereading it' New Statesman 'Offers lessons for all managers' Financial Times 'Valuable in any walk of life' General Sir Mike Jackson, former Chief of the General Staff 'Very readable. I could not recommend this exceptional book more' General The Lord David Richards, former Chief of the Defence Staff 'Comprehensive and clearly written' Karin von Hippel, Director-General of RUSI 'Terrific. Full of insights and lessons' General David Petraeus, former Director of the CIA

By the early 1960s, the Ford Motor Company, built to bring automobile transportation to the masses, was falling behind. Young Henry Ford II, who had taken the reins of his grandfather's company with little business experience to speak of, knew he had to do something to shake things up. Baby boomers were taking to the road in droves, looking for speed not safety, style not comfort. Meanwhile, Enzo Ferrari, whose cars epitomized style, lorded it over the European racing scene. He crafted beautiful sports cars, "science fiction on wheels," but was also called "the Assassin" because so many drivers perished while racing them.Go Like Helltells the remarkable story of how Henry Ford II, with the help of a young visionary named Lee Iacocca and a former racing champion turned engineer, Carroll Shelby, concocted a scheme to reinvent the Ford company. They would enter the high-stakes world of European car racing, where an adventurous few threw safety and sanity to the wind. They would design, build, and race a car that could beat Ferrari at his own game at the most prestigious and brutal race in the world, something no American car had ever done.Go Like Helltransports readers to a risk-filled, glorious time in this brilliant portrait of a rivalry between two industrialists, the cars they built, and the "pilots" who would drive them to victory, or doom.