The Apple Revolution

On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.

Subtitle on spine: The insanely great story of how the Mac was made.

This is the story of how Apple and Google have reshaped our world and redefined the meaning of content and how it is distributed. It begins with the iPhone, which has transformed the concept of what a smart phone can be. Now everyone wants one, or else a smart phone like it. Apple and Google are fighting to find a way to control the software that runs these phones so they can manage the content that runs on top of it. The battle has become vicious, although Google makes more than half the apps that run on Apple devices. There may be room for both, but the history of technology suggests that only one player will be dominant in the long term. Author Fred Vogelstein recounts that struggle and describes the impact it is having on the rest of the media and on technology. Filled with in-depth interviews of key players and behind-the-scenes accounts of corporate strategy, Dogfight is a must-read for anyone interested in the biggest societal and technological shift since the Industrial Revolution.

What will the fracturing of the United States look like? After the Revolution is an edge-of-your-seat answer to that question. In the year 2070, twenty years after a civil war and societal collapse of the "old" United States, extremist militias battle in the crumbling Republic of Texas. As the violence spreads like wildfire and threatens the Free City of Austin, three unlikely allies will have to work together in an act of resistance to stop the advance of the forces of the white Christian ethnostate known as the "Heavenly Kingdom." Out three protagonists include Manny, a fixer that shuttles journalists in and out of war zones and provides footage for outside news agencies. Sasha is a teenage woman that joins the Heavenly Kingdom before she discovers the ugly truths behind their movement. Finally, we have Roland: A US Army vet kitted out with cyberware (including blood that heals major trauma wounds and a brain that can handle enough LSD to kill an elephant), tormented by broken memories, and 12,000 career kills under his belt. In the not-so-distant world Evans conjures we find advanced technology, a gender expansive culture, and a roving Burning Man-like city fueled by hedonistic excess. This powerful debut novel from Robert Evans is based on his investigative reporting from international conflict zones and on increasingly polarized domestic struggles. It is a vision of our very possible future.

This biography details Steve Jobs' life and his rise to fame in the world of computers and technology.

Draws on more than forty interviews with Steve Jobs, as well as interviews with family members, friends, competitors, and colleagues to offer a look at the co-founder and leading creative force behind the Apple computer company.

A wide-ranging collection of non-technical essays on the advent, possibilities, and limitations of personal computers, from the former head of Apple Computer's southern European division.

Find out how Apple dominates the tech sector in just 50 minutes! Apple is one of the world’s most recognisable and desirable brands, with an immense and devoted fan base. It has stood at the forefront of the digital revolution since it was founded in the 1970s, and has produced iconic products such as the Macintosh, the iPod and the iPhone. It is currently one of the most valuable companies in the world, and its yearly profits are larger than the GDP of some countries. In this concise and accessible guide, you will find how Apple was able to anticipate what its customers want in order to secure a market-leading position, and discover what sets the company apart from its many competitors. In 50 minutes you will: • Learn about Apple’s history, founders and most important products • Find out how Apple was able to become one of the most valuable companies in the world • Identify what makes Apple stand out from its competitors ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.