The Athlete S Guide To Sponsorship

An informative, step-by-step guide for anyone considering pursing sponsorship, "The Athlete's Guide to Sponsorship" includes worksheets and simple management contracts that will help the reader untangle the complicated contractual webs that professional sponsorships can often weave. 40 photos.

So you want to be a pro athlete? Awesome. But ... How do you do it? You put in the training hours, you start doing well at races, and then a big team or company just hands you a suitcase full of money, right? Sadly, it's not quite that simple. There are thousands of amazing athletes all over the world who can't make a living at their sport. By the time you shell out cash for the gear, the race entries, the travel, the lodging, the food, the massages, the gear you need after you break/wear out the first set, it's freaking expensive to be a pro.That means you need to hustle and find a team that can actually pay you living wage, figure out a job that you can work while pursuing your sport, or cobble together enough sponsorships to keep you afloat.This book will teach you how to do that, from finding the right brands to approach to developing a racer resume and website to cultivating your own personal brand identity through your social media, real life and racing. If you want a thriving career in sport, this book is for you.

This book teaches companies of all types and sizes how to effectively invest in athletes for real commercial return.

Provides aspiring professional skateboarders with information and advice on how to find commercial sponsorship and the expectations that companies have of the people they sponsor, with inside details from both companies and athletes.

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: • Sports marketing and sports management theory. • Stage by stage analysis of the sponsorship process •The roles of different key stakeholders in the process • Thorough explanation of copyright and contract law for sports sponsorship • Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.