The Ultimate Guide To Sponsoring Athletes

This book teaches companies of all types and sizes how to effectively invest in athletes for real commercial return.

Provides aspiring professional skateboarders with information and advice on how to find commercial sponsorship and the expectations that companies have of the people they sponsor, with inside details from both companies and athletes.

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals

Perfect for both coaches and squad members from junior high to college level, this is a comprehensive development guide for skill-appropriate and safe instruction on all aspects of cheerleading. Photos.

An informative, step-by-step guide for anyone considering pursing sponsorship, "The Athlete's Guide to Sponsorship" includes worksheets and simple management contracts that will help the reader untangle the complicated contractual webs that professional sponsorships can often weave. 40 photos.

"Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--

So you want to be a pro athlete? Awesome. But ... How do you do it? You put in the training hours, you start doing well at races, and then a big team or company just hands you a suitcase full of money, right? Sadly, it's not quite that simple. There are thousands of amazing athletes all over the world who can't make a living at their sport. By the time you shell out cash for the gear, the race entries, the travel, the lodging, the food, the massages, the gear you need after you break/wear out the first set, it's freaking expensive to be a pro.That means you need to hustle and find a team that can actually pay you living wage, figure out a job that you can work while pursuing your sport, or cobble together enough sponsorships to keep you afloat.This book will teach you how to do that, from finding the right brands to approach to developing a racer resume and website to cultivating your own personal brand identity through your social media, real life and racing. If you want a thriving career in sport, this book is for you.