The Business Of Broadway

New York’s Broadway theatre scene has long been viewed as the “top of the heap” in the world theatre community. Taking lessons from the very best, this innovative guide delves into the business side of the renowned industry to explain just how its system functions. For anyone interested in pursuing a career on Broadway, or who wants to grow a theatre in any other part of the world, The Business of Broadway offers an in-depth analysis of the infrastructure at the core of successful theatre. Manager/producer Mitch Weiss and actor/writer Perri Gaffney take readers behind the scenes to reveal what the audience—and even the players and many producers—don’t know about how Broadway works, describing more than 200 jobs that become available for every show. A variety of performers, producers, managers, and others involved with the Broadway network share valuable personal experience in interviews discussing what made a show a hit or a miss, and how some of the rules, regulations, and practices that are in place today were pioneered. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Business of American Theatre is a research guide to the history of producing theatre in the United States. Covering a wide range of subjects, the book explores how traditions of investment, marketing, labor union contracts, advertising, leasing arrangements, ticket scalping, zoning ordinances, royalties, and numerous other financial transactions have influenced the art of theatre for the past three centuries. Yet the book is not a dry reiteration of hits and flops, bankruptcies and bamboozles. Nor does it cover "everything about it that's appealing, everything the traffic will allow" (as Irving Berlin did in the song "There's No Business Like Show Business"). It is instead a highly readable resource for anyone interested in how money, and how much money, is critical to the art and artists of theatre. Many of those artists make appearances in the book: Richard Rodgers and his keen eye for investment, Jacob Shubert and his construction of "the bridge of thighs" for his showgirls at the Winter Garden, the significance of the Disney Souvenir Shop near the Lyceum Theatre on Broadway, and the difference between a Broadway show losing millions of dollars or making billions in one night. Consider this book a go-to resource for readers, students, and scholars of the theatre business.

In this fresh approach to musical theatre history, Bruce Kirle challenges the commonly understood trajectory of the genre. Drawing on the notion that the world of the author stays fixed while the world of the audience is ever-changing, Kirle suggests that musicals are open, fluid products of the particular cultural moment in which they are performed. Incomplete as printed texts and scores, musicals take on unpredictable lives of their own in the complex transformation from page to stage. Using lenses borrowed from performance studies, cultural studies, queer studies, and ethnoracial studies, Unfinished Show Business: Broadway Musicals as Works-in-Process argues that musicals are as interesting for the provocative issues they raise about shifting attitudes toward American identity as for their show-stopping song-and-dance numbers and conveniently happy endings. Kirle illustrates how performers such as Ed Wynn, Fanny Brice, and the Marx Brothers used their charismatic personalities and quirkiness to provide insights into the struggle of marginalized ethnoracial groups to assimilate. Using examples from favorites including Oklahoma!, Fiddler on the Roof, A Chorus Line, and Les Misérables, Kirle demonstrates Broadway’s ability to bridge seemingly insoluble tensions in society, from economic and political anxiety surrounding World War II to generational conflict and youth counterculture to corporate America and the “me” generation. Enlivened by a gallery of some of Broadway’s most memorable moments—and some amusing, obscure ones as well—this study will appeal to students, scholars, and lifelong musical theatre enthusiasts.

In this fresh approach to musical theatre history, Bruce Kirle challenges the commonly understood trajectory of the genre. Drawing on the notion that the world of the author stays fixed while the world of the audience is ever-changing, Kirle suggests that musicals are open, fluid products of the particular cultural moment in which they are performed. Incomplete as printed texts and scores, musicals take on unpredictable lives of their own in the complex transformation from page to stage. Using lenses borrowed from performance studies, cultural studies, queer studies, and ethnoracial studies, Unfinished Show Business: Broadway Musicals as Works-in-Process argues that musicals are as interesting for the provocative issues they raise about shifting attitudes toward American identity as for their show-stopping song-and-dance numbers and conveniently happy endings. Kirle illustrates how performers such as Ed Wynn, Fanny Brice, and the Marx Brothers used their charismatic personalities and quirkiness to provide insights into the struggle of marginalized ethnoracial groups to assimilate. Using examples from favorites including Oklahoma!, Fiddler on the Roof, A Chorus Line, and Les Misérables, Kirle demonstrates Broadway’s ability to bridge seemingly insoluble tensions in society, from economic and political anxiety surrounding World War II to generational conflict and youth counterculture to corporate America and the “me” generation. Enlivened by a gallery of some of Broadway’s most memorable moments—and some amusing, obscure ones as well—this study will appeal to students, scholars, and lifelong musical theatre enthusiasts.

When films like The Jazz Singer started to integrate synchronized music, in the late 1920s many ambitious songwriting pioneers of the Great White Way - George and Ira Gershwin, Cole Porter, Richard Rodgers, and Lorenz Hart, among many others - were enticed westward by Hollywood studios' promises of national exposure and top dollar success. But what happened when writers native to the business of Broadway ran into the very different business of Hollywood? Their movies had their producer despots, their stacking of writing teams on a single project, their use of five or six songs per story where Broadway fit in a dozen, and it seemed as if everyone in Hollywood was uncomfortable with characters bursting into song on the street, in your living room, or in "a cottage small by a waterfall." Did the movies give theater writers a chance to expand their art, or did mass marketing ruin the musical's quintessential charm? Is it possible to trace the history of the musical through both stage and screen manifestations, or did Broadway and Hollywood give rise to two wholly irreconcilable art forms? And, finally, did any New York writer or writing team create a film musical as enthralling and timeless as their work for the stage? In When Broadway Went to Hollywood, writer and celebrated steward of musical theatre Ethan Mordden directs his unmistakable wit and whimsy to these challenging questions and more, charting the volatile and galvanizing influence of Broadway on Hollywood (and vice versa) throughout the twentieth century. Along the way, he takes us behind the scenes of the great Hollywood musicals you've seen and loved (The Wizard of Oz, Gigi, The Sound of Music, Chicago, West Side Story, The Music Man, Grease) as well as some of the outrageous flops you probably haven't. The first book to tell the story of how Broadway affected the Hollywood musical, When Broadway Goes to Hollywood is sure to thrill theatre buffs and movie lovers alike.

Broadway is Show Business. Not show-Craft, show-fun, show-Art, and definitely not show-fair. Business is about money, commercial appeal, marketability, and long term return of investment. It's never personal and often it's not even about talent but rather "type" and "the one in the room everyone can agree on." In THIS IS BUSINESS, you become familiar with the business side of things: Producers, Average Ticket Price, Total Capacity, Creative Team, Casting, Type, etc. You'll also gain a clear understanding of where and how YOU fit best in the Market. Best of all, you'll learn the top 3 things you can do to gain an edge on the Competition as well as multiple ways to overcome the countless Rejection.SPECIAL BONUS!If you Dream of performing on Broadway, then you need these Essentials. Bottom line: it's the "nuts and bolts" of both the Craft and the Business. This includes Essential insider knowledge on the best places in NYC for: dance classeswhere you can meet Broadway Choreographers, Acting coacheswho can also introduce you to Agents/Managers, Voice teacherswho can train your voice and guide you to ACT the song, rehearsal pianists online, who will record and e-mail MP3's directly to you in less than 24 hours, for those last minute auditionsand at half the cost!, the Top 7 networking places for intensive seminars and classes where you can meet, audition and perform for Agents, Managers, and Broadway/Film/TV Casting Directors. Then there's a list of all the best temp jobs with direct contacts, website links, and phone numbers. Most importantly, you will also learn the #1 way to avoid temp jobs entirelyand discover how YOU can invest in yourself and work passionately (doing something you enjoy) only 8-10 hours a week, easily pay rent, still have extra spending money for bills and other purchases, and spend the rest of your TIME pursuing your Craft. Lastly, the Top 10 list of the most common and stupid mistakes all aspiring Broadway performers make, WHY they continue to make these mistakes, and how you can Recognize and avoid them.

For decades roughly 80 percent of commercial Broadway productions have failed to recoup their original investments. In light of this shocking and harsh reality, how does the show go on? Tim Donahue and Jim Patterson answer this question and many others in this updated edition of their popular, straightforward guide to understanding professional theater finances and the economic realities of theater production. This revised edition of Stage Money not only includes the latest financial information and illuminating examples of key concepts; it has been enhanced with a discussion of the stagehands' union plus a new chapter on marketing for the theater. These new elements combined with the essentials of the first edition create an expansive overview of the contemporary theater business. Stage Money is designed for theater enthusiasts and professionals interested in understanding the inner workings of this industry today and its challenges for the future. Ken Davenport, two-time Tony Award winner, Broadway and Off Broadway theater producer, blogger, writer, and owner of Davenport Theatrical Enterprises writer, offers a foreword.

For the professional and student here is a basic guide to raising money, obtaining rights and bringing a play to the stage. Appendices include actual examples of commonly used legal forms and contracts. .,."likely to remain for some time to come the authoritative reference in its field." -Variety