The Complete Idiot S Guide To Success As A Real Estate Agent 2e

The incredible growth of the real estate market over the past few years has more and more people looking to change jobs and get in on the action. Fully revised and updated (and written by a highly regarded real estate broker, author, and lawyer), this book covers everything from whether or not real estate sales is the right career move, to how to master the skills necessary to be successful. Includes a consideration of the pros and cons of a career in real estate sales, as well as hints for taking the exam and getting licensed. Updated information on websites, technology, and newly-popular discounted fee structure. Provides easy-to-follow, customizable business markets.

Fully revised and updated--and written by a highly regarded real estate broker, author, and lawyer--this book covers everything from whether or not real estate sales is the right career move to how to master the skills necessary to be successful.

Getting in—from the ground floor to the attic! The incredible growth of the real estate market over the past few years has more and more people looking to change jobs and get in on the action. Fully revised and updated—and written by a highly regarded real estate broker, author, and lawyer—this book covers everything from whether or not real estate sales is the right career move to how to master the skills necessary to be successful. • Includes a consideration of the pros and cons of a career in real estate sales, as well as hints for taking the exam and getting licensed • Updated information on websites, technology, and newly-popular discounted fee structure • Provides easy-to-follow, customizable business metrics

The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!

It pays to be in the know about mortgages. An expanded and revised version of The Pocket Idiot's Guide to Mortgages, this essential volume covers everything homebuyers and re-financers need to know. Coverage includes an overview of the application process, overcoming qualification hurdles, finding the right type of loan, when and how to refinance to save money, and much more. * Contains the forms readers need as they move through the mortgage process, including a sample application, pre-qualification forms, re-finance worksheets, and mortgage payment and amortization tables * Expanded, larger-format edition * Features all the new, creative mortgage programs that have become popular

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.

In good times and bad, the home-seller's bible . . . In today's uncertain real estate market, sellers are deeply concerned with getting the most value for their homes. Now more than ever, readers need books that will help them find the most effective ways to make their homes attractive to buyers, save money, and make the sales process easier. This unique guide will teach readers everything real estate agents and brokers know—and more! • Reflects changes in the real estate market in the past several years—and explains how to deal with the market no matter when the reader is looking to sell

Today there are more than 73 million homeowners in the United States-more than ever before in our history. The demand for residential mortgages is growing as more and more people set their sights on achieving the American dream. In addition, commercial mortgages, which finance apartment complexes, housing developments, office buildings, manufacturing plants, shopping malls, and so on are becoming ever more essential to the growth of our economy. In 2004, there was over $3.8 trillion in mortgage originations-an all-time record. At the very centre of all these transactions is a mortgage broker-the professional who arranges the financing that transforms these dreams into reality. The Complete Idiot's Guide to Success as a Mortgage Broker is a step-by-step guide to joining this elite group. Written by an accomplished mortgage broker with over 15 years in the business and 2,000 deals to his credit, this book covers everything from whether or not real estate financing is the right career move to how to master the necessary skills for success.