The Complete Idiot S Guide To Wine Basics 2nd Edition

From grape lover to grape aficionado The possibilities of learning about and buying wine have expanded and so has The Complete Idiot’s Guide® to Wine Basics with a new edition. Here, readers can get their hands on new information such as ordering hard-tofind wine online, discussing the newest and most popular labels and vintages, and understanding the biggest trend in wine today—environmentally conscious wines and winemaking. Readers will find: • Essentials about the winemaking process, key terms, tips for tasting, and buying advice • Organic, biodynamic and natural winemaking • Winemaking in states other than California, Oregon, and Washington • Regions gaining popularity, such as South Africa, Eastern Europe, and Portugal

Making the dream a realityÂ… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete IdiotÂ's Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines

With separate chapters for the most popular whites and reds and special advice on bubbly wines, dessert wines, and more, Tara Q. Thomas The Pocket Idiot's Guide to Wineoffers readers a perfect quick reference book for pocket or purse. Most importantly, Thomas brings her fresh, approachable tone to this book - making beginners feel welcome with straight, unsnobbish talk about wine. The basics of labels and to do a 'tasting' Advice on navigating a restaurant wine list Chapters with recommended wines, bargains, price ranges, and more for chardonnay, sauvignon blanc, riesling, pinot grigio, cabernet sauvignon, merlot, pinot noir, and syrah. Tips on choosing the right glasses for tasting

A down to earth guide to evaluating wines, and reading and understanding wine labels. Tips are given on opening and storing wine and pairing wine and food.

A delectable guide that's in good taste The Complete Idiot's Guide® to Wine & Food Pairing will help readers find the perfect pairings beyond the truism of red going with red and white going with white, noting the similarities and differences in intensity, acidity, and sweetness of the wines in relation to the tastes of the cuisine. • Includes a glossary, a master pairings list for more than 100 foods and wines, wine menus for special dinners, and wine and food resources • Breaks down white, red, sparkling, and dessert wines into flavor profiles for pairing • Matches wines with international cuisine

A long ago war-still relevant today Misunderstanding remains, and a lot is still unknown, of the Vietnam War. The Complete Idiot's Guide® to the Vietnam War, Second Edition provides an updated and revised guide giving readers the facts. It assesses policies and the reasons for them, shedding light on the controversies regarding the Vietnam War, what has been called the most complicated armed conflict of the 20th century. It offers: • A big-picture look at the politics, public figures, and history of the war in Southeast Asia • Present-tense relevance of Vietnam to the current wars in which the United States, and the rest of the world, is involved • Clarification of details for those who lived through it and an explanation for younger generations

The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!