The Cowboy Hero

As business interests have commercialized the American West and publishers and studios have created compelling imagery, the expectations of readers and moviegoers have influenced perceptions of the cowboy as a hero. This book describes the evolution of the cowboy hero as a mythic persona created by dime novels, television and Hollywood. Much of our concept of the cowboy comes to us from movies and the book's main focus is his changing image in cinema. The development of the hero image and the fictional West is traced from early novels and films to the present, along with shifting audience expectations and economic pressures.

Analyzes the modern myth of the cowboy as it appears in movies, advertising, the rodeo, and fiction, and gauges its effect on American thought

"Demonstrating how the methods of popular culture scholarship can be merged with those of marketing and consumer research, a mutually beneficial strategy of analysis is showcased."--BOOK JACKET.

In the world of Western films, Randolph Scott, Joel McCrea, and Audie Murphy have frequently been overlooked in favor of names like Roy Rogers and John Wayne. Yet these three actors played a crucial role in the changing environment of the post–World War II Western, and, in the process, made many excellent middle-budget films that are still a pleasure to watch. This account of these three Western stars’ careers begins in 1946, when Scott and McCrea committed themselves to the Western roles they would play for nearly twenty years. Murphy, who also joined them in 1946, would continue his Western career for a few years after his cohorts rode into the film sunset. Arranged chronologically, and balanced among the three actors, the text concludes with Audie Murphy’s last Western in 1967. Covering both the personal and professional lives of these three Hollywood cowboys, the book provides both their stories and the story of a Hollywood whose attitude toward the Western was in a time of transition and transformation. The text is complemented by 60 photographs and a filmography for each of the three.

Many legendary players and coaches, including Roger Staubach, Tom Landry, Pete Gent, and Bob Hayes, share the story of this famous football team, which has won five Super Bowls and more games than any other team in NFL history.

New York Times bestselling author Donna Grant returns to Texas, where a small-town legend just might find the greatest gift of all in The Christmas Cowboy Hero... ’Tis the season for ex-Navy SEAL Clayton East to come home for the holidays—even if the mood at home is anything but festive. His father is ill. The East Ranch is in financial trouble. And now it’s on Clayton, the prodigal son, to make sure his family doesn’t lose everything. Headstrong Abby Harper is like a mother to her younger brothers, who she’s helped raise since she was a teenager. Keeping them in line is no small task while she’s also working toward her college degree. And now that one of her brothers has been arrested for stealing cattle at the East Ranch, Abby is at her wits’ end. But there is a silver lining: Clayton East. He believes in second chances, and is willing to give one to her brother this Christmas. Letting beautiful Abby—and the inescapable longing in his heart—off the hook, however, is a whole ’nother story. Could it be that the woman of this local hero’s dreams has been back at home all along? “Off-the-charts chemistry and a breath-stealing plot.” —Publishers Weekly (starred review) on The Protector

Two beloved novels of family, love and cowboys by bestselling author Brenda Minton The Cowboy Next Door Jay Blackhorse is determined not to be won over by city girl Lacey Gould and her niece. Still, they clearly need his help. Lacey's clueless about caring for the infant her sister abandoned. Jay has a talent for stopping the baby's tears. But when a dark secret from Lacey's past blows into town, will Jay's help be enough? Jenna's Cowboy Hero Former football player Adam Mackenzie hopes to fix up a camp for underprivileged kids. But the city slicker doesn't know horse tack from a touchdown. The pretty rancher next door seems to be the answer to his prayers. Army vet Jenna wants only to raise her twin boys and run her ranch—not fall in love. But can the gorgeous and kind Adam make her open her heart to love?