The Creation Of The Cowboy Hero

As business interests have commercialized the American West and publishers and studios have created compelling imagery, the expectations of readers and moviegoers have influenced perceptions of the cowboy as a hero. This book describes the evolution of the cowboy hero as a mythic persona created by dime novels, television and Hollywood. Much of our concept of the cowboy comes to us from movies and the book's main focus is his changing image in cinema. The development of the hero image and the fictional West is traced from early novels and films to the present, along with shifting audience expectations and economic pressures.

Analyzes the modern myth of the cowboy as it appears in movies, advertising, the rodeo, and fiction, and gauges its effect on American thought

"Demonstrating how the methods of popular culture scholarship can be merged with those of marketing and consumer research, a mutually beneficial strategy of analysis is showcased."--BOOK JACKET.

Text and photographs offer a pictorial account of cowboy life.

Many legendary players and coaches, including Roger Staubach, Tom Landry, Pete Gent, and Bob Hayes, share the story of this famous football team, which has won five Super Bowls and more games than any other team in NFL history.

Annotation Before Owen Wister's publication of The Virginian in 1902, the image of the cowboy was essentially that of the dime novel. This title details the evidence that Everett Johnson a cowboy from Virginia who had been a friend of Wister's in Wyoming in the 1880s, was the initial and prime inspiration for Wister's cowboy.

One of America’s unique contributions to world culture, the cowboy has captured the imagination of people everywhere. In The Cowboy: Six-Shooters, Songs, and Sex, eight renowned western writers report on what the cowboys really were like and what they are like today. Contributors detail how the cowboys lived, loved, and died, how they fared when ranchers switched from running cattle to entertaining dudes, and how the media have depicted the cowboy.