The Dream And Human Societies

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1966.

"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

From the author of No.1 international bestseller Collapse, a mesmerizing portrait of the human past that offers profound lessons for how we can live today Visionary, prize-winning author Jared Diamond changed the way we think about the rise and fall of human civilizations with his previous international bestsellers Guns, Germs and Steel and Collapse. Now he returns with another epic - and groundbreaking - journey into our rapidly receding past. In The World Until Yesterday, Diamond reveals how traditional societies around the world offer an extraordinary window onto how our ancestors lived for the majority of human history - until virtually yesterday, in evolutionary terms - and provide unique, often overlooked insights into human nature. Drawing extensively on his decades working in the jungles of Papua New Guinea, Diamond explores how tribal societies approach essential human problems, from childrearing to conflict resolution to health, and discovers we have much to learn from traditional ways of life. He unearths remarkable findings - from the reason why modern afflictions like diabetes, obesity and Alzheimer's are virtually non-existent in tribal societies to the surprising benefits of multilingualism. Panoramic in scope and thrillingly original, The World Until Yesterday provides an enthralling first-hand picture of the human past that also suggests profound lessons for how to live well today. Jared Diamond is the Pulitzer Prize-winning author of the seminal million-copy-bestseller Guns, Germs, and Steel, which was named one of TIME's best non-fiction books of all time, and Collapse, a #1 international bestseller. A professor of geography at UCLA and noted polymath, Diamond's work has been influential in the fields of anthropology, biology, ornithology, ecology and history, among others.

Human-centredness: A Challenge to Post-industrial Europe? The key power in industrial society has been linked to the possession of capital and factory. In the "information society" it could be rather different. If one accepts that that the key power in the information society will be linked not so much to the ownership of information but to human creativity nourished by that information, the productive force of today and tomorrow, could be more and more the human brain. Making use of one's intelligence is always accompanied by positive emotion, which in turn further activates the intelligence. But, unfortunately, under present conditions workers of all levels live in fear, anxiety and stress rather than desire and motivation. The question of "basic human ecology" (quality of life) is, therefore, a major strategic factor. It is precisely the opposite to the mechanisms of exclusion that currently dominate our society: exclusion of young people through joblessness - but also exclusion through technology, as with the helplessness of older people or the poorly educated confronted with ticket dispensing machines or other automats. This is not idle theorizing, it corresponds to concrete facts. It is, for example, how some observers interpret the crisis at IBM. Because its programs were less 'human-friendly', it was shaken to its foundations by Apple and Microsof- though it seems since to have learnt its lesson.

Is the human society fair and fulfilling, as you learn in school, or it is harmful, with corrupt politicians, financial cartels, and major conspiracies spanning the world as you always notice? Both are the case, yet the human society improves gradually, despite of all corruption in the news, only that the media tends to highlight politicians in order to capture the masses, or you never watch the news. Because it is always a show, even in the news, while everybody is happy. But is society actually corrupt and harmful? The human society has always been exploitive, yet people tend to interact in any manner in the world, more or less humane, while it is meaningful to distinguish your own influence, exactly as it is. Would you like to learn the truth about the human society? Then study yourself and those around very well, since society is the direct interconnectivity of all human beings, with you in it. Therefore, you are the one defining society directly, at least in everything regarding you, and this is the case with everyone else. While everybody is relatively good intentioned in society, since we are very similar through our human nature and through all natural, living needs and meanings that we fulfill. Because humanity is never divided into the good and the bad, since everybody is good by having similar natural needs and meanings, only that people can become more exploitive while fulfilling consensual needs, as these make them be whatever their superiors, jurisdictions, and ideologies desire, stepping in this manner outside the actual human nature. And this is bad, since this is exactly how humans become unhuman, with all dreadful consequences manifesting in the world. Because humans fulfill mostly consensual needs, as orders and duties coming from above, but not their own, human needs, as everyone should. While this ends up defining the human society the most, changing it altogether into a social machine meant for profit and exploitation, and it should never be the case in a human world. Because there are two human societies to consider, the natural, intelligent human society that everyone seeks to have and maintain through their own living, natural needs and feelings, and the consensual society actually instated in the world, regardless if you want it or not. Throughout this book, we study how life and living human beings gather naturally to form classes of life and living societies meant to make life better, safer, meaningful, and therefore fulfilling. We also understand the current human society in its consensual structure and characteristics, in all aspects and from all perspectives. Furthermore, we identify and understand the various modes of society that life and the environment may demand, as we recognize what is meaningful among orders, agendas, and conspiracies already implemented or threatening to take place in the world, who the main social actors are, and how determined they remain in everything that they do in the human society. This helps you understand your own meaning in life, in society, and in the world, while understanding how your meaning is enhanced or altered by your own behavior and interconnectivity in life and in the world. If you seek to uncover and understand the human society exactly as it is and as it should be, this book is for you.

This book explores dream discourse in the negotiation of specialist identity among Zezuru (Zimbabwe), Temne (Sierra Leone), Igbo (Nigeria) and Tukolor (Senegal); in everyday life among Berti (Sudan), Yansi (Zaire) and Ingessana (Sudan); and in the construction of Christian experience in nineteenth-century Yoruba history (Nigeria) and in independent African churches.

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY. THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward-thinking book guides you through tomorrow's hottest trends to help you: Make an emotional connection to your customers Create a value-driven company that engages your employees Adjust your business strategy for a flatter, global marketplace Reward individual expression and spark a tribal spirit Identify future trends to build long-term success Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come. In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth. PRAISE FOR THE RENAISSANCE SOCIETY "Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO "Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is a valuable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR, CENTER FOR SOCIETAL PROGRESS, GERMANY "The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but this book helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of Arts