The Emergence Of Southern Multinationals

In today's globalised world there is a need to investigate new trends in the global economy which impact on Europe. The emergence of these southern multinationals in Europe is one such phenomenon. This book explores the existing trends and trajectories of these companies, the evidence of their impact and their strategies and processes.

This book makes a timely and highly stimulating contribution to the discourse on emerging-market multinationals, (EMNCs), as Foreign Direct Investment (FDI) in Europe from emerging countries (especially from the BRICs - Brazil, Russia, India, China) continues to grow in significance. Unsurprisingly, the emergence of EMNCs from emerging economies raises a wide range of challenges and opportunities for scholars, business professionals, and policymakers alike. While explaining the sudden rise of these companies has become a major concern among scholars, we have very limited knowledge on drivers, motivations, strategies, and impact of these EMNCs in Europe and their policy implications. This volume provides fresh insights into EMNCs activities and their impact in Europe. The contributors argue that EMNCs combine various country specific advantages, existing firm-specific advantages (exploitation), and/or new FSAs (exploration) in their FDI, and that there is considerable heterogeneity across EMNCs, even those from the same southern economy. Highlighting the importance of considering this divergent behaviour when implementing future European FDI policies, this book will be of interest to students and scholars of European Politics, International Political Economy, International Business and European Integration.

The rise of multinational enterprises (MNEs) from emerging markets is topical, important and poses a number of questions and challenges that require considerable attention in the future from academia as well as business management. The recent takeovers of high-profile companies in developed or developing countries by non-European emerging-market MNEs (EMNEs) – such as Lenovo, Wanhua (China), Hindalco (India), CVRD (Brazil), Cemex (Mexico), Lukoil (Russia), etc. – as well as the greenfield or brownfield investments of emerging companies (such as Huawei, ZTE, Tata, Pepco, etc.) show a new trend where new kind of firms become major players globally. EMNEs have become important players in several regions around the globe, ranging from the least developed countries of Africa through the developing markets in Latin America and Asia to the developed countries of the United States or the European Union, including East Central European (ECE) countries. EMNEs presence on the global level has resulted in numerous studies in the international literature but those research results barely cover EMNEs’ activities in the ECE region (in the East Central European EU member countries, including the Czech Republic, Hungary, Poland, Slovakia and Slovenia). The existing books typically focus on the investment activity of a single country or region (such as China or East Asia) but a comprehensive analysis is still missing in this regard. The novelty of this edited volume is that it aims at exploring EMNEs location determinants, strategies, activities and challenges in East Central Europe by discussing its anomalies to the traditional theories as well as to other types of MNEs in the ECE region. The authors focus on EMNEs not only from China but from other important emerging countries, too, such as Russia, India, South Korea, Taiwan, Turkey, Brazil or South Africa.

Successes and Challenges of Emerging Economy Multinationals investigates a broad variety of cases presenting clear evidence of fast successful internationalization of emerging economy multinationals. This in-depth analysis leads to the indication of numerous novel directions for further theoretical expansion and new empirical research.

Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.

Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy.

Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.

In this book, Korean multinational enterprises management strategies in China are analyzed. China is re centering Asia around its newfound economic might, even as neighboring countries such as Japan and Korea will remain more economically developed for generations to come. How do Asian companies adapt to the Chinese market? In this fascinating study, Haiying Kang and Jie Shen investigate how Korean enterprises have adapted human resources practices to the evolving corporate climate in China. Unorthodox blends of culture, legal expectations, and more make the market a truly interesting one to explore HRM practices on the margins. Compelling for academics in HRM but also related social sciences, HR practitioners, and corporate leaders alike, this book is a timely look at new Asian corporate cultures.