The Essence Of International Management

Why, when, where and how to internationalise are core questions for leaders, managers and their organisations today. This book provides a unique overview of the true essence of international management. As opposed to a conventional product-related country-oriented approach to the international business area, this book intends to follow modern trends in international management with a greater focus on internationalisation of firm's earnings and costs. The total economic result of international business transactions in the firm takes account of all cross-border inflow and outflow of cash. Modern firms participate in industrial value chains that tend to cross national borders intensively. The firm's value chain activity exercised in a certain country serves as an appropriate unit of analysis in multinational firms' decision-making. The combination of such analytical units as firm, industry with its value chain, country and modes of foreign and cross-border operations is at the heart of the book's structure. Based on decades of delivering award-winning executive education seminars and projects in numerous countries, the authors address key questions in order to perpetuate an organisation's as well as an individual's success in international activities. Numerous case studies from a variety of firms, industries and countries help illustrate options and choices.

Why, when, where and how to internationalise are core questions for leaders, managers and their organisations today. This book provides a unique overview of the true essence of international management. As opposed to a conventional product-related country-oriented approach to the international business area, this book intends to follow modern trends in international management with a greater focus on internationalisation of firm’s earnings and costs. The total economic result of international business transactions in the firm takes account of all cross-border inflow and outflow of cash. Modern firms participate in industrial value chains that tend to cross national borders intensively. The firm’s value chain activity exercised in a certain country serves as an appropriate unit of analysis in multinational firms' decision-making. The combination of such analytical units as firm, industry with its value chain, country and modes of foreign and cross-border operations is at the heart of the book's structure. Based on decades of delivering award-winning executive education seminars and projects in numerous countries, the authors address key questions in order to perpetuate an organisation’s as well as an individual’s success in international activities. Numerous case studies from a variety of firms, industries and countries help illustrate options and choices.

Designed for managers on short courses, for MBA and other students and for managers and aspiring managers, this book presents concise, analytical information on the key topics of international marketing. The book is based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents. A chapter is given to each. It leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking. "The Essence of International Marketing" discusses not whether one should enter foreign markets, but when and on what terms. The necessity of international marketing is also discussed in the context of wanting to be globally competitive. Other areas covered include analysis of the main isssues, assessing the likelihood of change, implications that change will bring and how to respond to it. Each chapter ends with a checklist summarizing information provided and questions that need to be answered.

This book produces a clear and concise introduction to principles and concepts of international management as required by practicing managers and those in colleges and universities who are aspiring to become managers in international organizations.

ÔThis book focuses on the challenges facing MNCs who are Òplaying away from homeÓ in different institutional frameworks and complex cultural contexts. In each chapter the authors provide a clear exposition and critique of the current literature followed by a sophisticated case study that highlights the key challenges and dilemmas faced by MNCs in dynamic environments. Through a combination of solid theory and rich cases this book provides a fresh and important contribution to the discipline and will be invaluable for academics, postgraduate students and practitioners.Õ Ð Pauline Stanton, Victoria University Melbourne, Australia ÔThe textbook addresses crucial challenges facing managers of MNCs. The topics are introduced systematically, with suitable theoretical grounding and accompanied with rich insights from case studies. It is very well customized to students in international management providing not only a broad overview but also in depth knowledge of real world challenges in a globalised business world.Õ Ð Rÿdiger Kabst, Justus-Liebig-UniversitŠt Gie§en, Germany ÔThis excellent book covers the field of international business and particularly international management and is written in a way that cuts through these complex concepts and makes them understandable without losing any of the nuances. The substantial case studies attached to each topic and chapter can be mined by teachers and students in a variety of different ways. The book is ideal for Masters students, but many of their teachers can gain a lot from it too. . .Õ Ð Chris Brewster, University of Reading, UK This timely and accessible MBA textbook explores the challenges faced by todayÕs multinational corporations. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? What employment policies are legitimate in a world of differing standards? Through a combination of well-researched theory and illustrative case studies, International Management creates a platform for informed and lively debate on these, and many other issues. Comprehensive and insightful, this important textbook will be an invaluable resource for MBA students, as well as academics and managers faced with the daily challenges of managing international organisations.

This text takes a cross-cultural and functional perspective in international management. Managerial functions are discussed in a cross-cultural setting of an international operation. Emphasis is placed on the importance of cross- cultural differences and the challenges of working in a diverse work environment where people may not share the same basic values and assumptions. It presents a collection of business function chapters covering labour relations, POM, marketing, finance, and information systems and focuses on the cultural, political and economic diversity that differentiates nations and creates unique market segments.

As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions. Discussion of cross-cultural models is updated by including the 'crossvergence' framework developed during the 1990s, as well as the latest new research on organizational culture Coverage of how and to what extent cultural variation affects the implementation of e-technology at the workplace (esp. in multinational subsidiaries) New material on the management of marketing/sales teams across borders and implications of cultural differences for expatriate managers. The addition of several new cases, from the Middle East, Latin America and Africa as well as new cases in in Asia. The 4th edition retains the special appendix on how to write a successful dissertaion or project which makes this a useful text for both MBA and advanced undergraduate courses.