The Global Beauty Industry

The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.

Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

This volume examines regulatory issues of ingredients, manufacturing, and finished products, as well as claim substantiation, packaging, and advertising. A chapter on Chinese regulations will be one of the first about this country to be published in book form. • Includes a regulatory map of India and China • Global IP protection strategies • REACH and European Regulatory standards • "Green chemistry" in relation to cosmetics and regulation * Simplifies global regulations for anyone exporting cosmetics. * Excellent reference not only for manufacturing and marketing, but for legal departments and packaging as well. * Describes how to develop a global regulatory strategy.

Sustainability has come to the fore in the cosmetics andpersonal care industry. Rising ethical consumerism and the need forresource efficiency are making cosmetic companies – small,independent firms to global giants – take steps towardssustainable development. Sustainability: How the Cosmetics Industry is Greening Updiscusses the growing importance of sustainability in the cosmeticsindustry, highlighting the various ways organisations can addressthe economic, environmental and social aspects. How can thecosmetics industry make a difference in terms of ingredients,formulations, packaging, CSR, operations, and green marketing? Topics covered include: Environmental and social impacts of cosmetic products Ethical sourcing and biodiversity Renewable energy and waste management Green formulations and ingredients Green marketing issues and consumer behaviour Green standards, certification schemes and indices in thecosmetics industry Industry experts share their experiences on how they aretackling the challenges of sustainability: from raw materialprocurements, manufacturing, business processes, to distributionand marketing to consumers. The book concludes with somefuture growth projections; what are some of the shortcomings insustainability in the cosmetics industry and what can we expect tosee in the future? Sustainability: How the Cosmetics Industry is Greening Updiscusses business and technical issues in all areas of sustainableproduct development, from sourcing ingredients, to formulation,manufacture and packaging. Covering a diverse range of subjects, this book appeals toprofessionals in many key sectors of the cosmetics and personalcare industry; cosmetic chemists, formulation scientists, R&Ddirectors, policy makers, business and marketing executives. It is also of relevance to academic researchers working in cosmeticchemistry and sustainable process development.

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. This book provides the first authoritative history of the global beauty industry from its emergence in the 19th century to the present day, exploring how today's global giants such as Avon, Coty, Estée Lauder, and L'Oréal, grew.

“Spring 2021’s most compulsively readable biography-meets-memoir tells the story of two women, a century apart, discovering themselves and redefining beauty and success on their own terms.” In 1908, Florence Nightingale Graham moved from the suburbs of Toronto, Canada to Manhattan with dreams of becoming a self-made woman. Within two years, she opened her first beauty salon on Fifth Avenue. Adopting the same name as her company, Elizabeth Arden went on to pioneer the global beauty industry (valued at $532 billion today). At a time when women didn’t have the right to vote, Elizabeth became one of the wealthiest self-made women in the world and the first businesswoman to grace the cover of Time magazine. By the end of the 1930s, it was said “there are only three American names known in every single corner of the globe: Singer Sewing, Coca Cola, and Elizabeth Arden.” One hundred years later, in 2008, at the age of eighteen, Louise Johnson moved from the suburbs of Toronto, Canada to Manhattan to begin her dream internship at the cosmetic giant, Elizabeth Arden. She knew nothing about the beauty industry, but was fascinated by the woman behind the brand whose inspiring legacy was at risk of falling through the cracks of history. Although they lived a century apart, Elizabeth became Louise’s invisible guide as she tried her “successful” lifestyle on for size, with a big career in a big city—but behind the glitz and the glamour, they soon struggled to recognize their true selves. Who are we really behind the makeup we put on our faces? Behind the social media highlight reels? Behind the personas we (consciously and subconsciously) present to the world? This book brings you behind the red doors of Arden, while Louise’s story serves to highlight how much (or how little) has changed a century later. What began as a desire to preserve Elizabeth’s place in history, evolved into an examination of her coming-of-age in the beauty industry and a cultural excavation on a much larger thread that connects us all. Ultimately, this book is about identity and how we learn to navigate the world to find our best self, even if it’s on a different path than we originally anticipated.