The Global Floriculture Industry

This new volume presents some of the latest research trends and areas of improvement to benefit the floriculture industry and to understand its future directions and prospects. The research addresses the global floriculture industry’s shift from a traditional to a commercial focus. The global economy has spurred entrepreneurs to focus on the growing trend of exportoriented floriculture under controlled climatic conditions. The volume also looks at the role of plants in stabilizing the environment and the use of scientific knowledge through research that has changed the perspective of modern floriculture. This new book is a valuable compilation of the latest research work and areas of improvement in floriculture today. Key features: Provides an overview of the global floriculture industry Looks at the role of bulbous ornamentals Considers enhancing consumer-preferred traits in floriculture crops through genetic manipulation Discusses using ornamental plants to stabilize the environment

In Indian context; with special reference to Pune, Maharashtra, India.

The cut flower and foliage industry is a global business with major production locations in North America, South America, Central America, East Africa, Europe, the Middle East, Asia, Australia and New Zealand. Few other horticulture crops are as ubiquitous, yet the production techniques and challenges are universal. This book describes the main international production locations and markets, including current trends and directions. The focus is on production in protected cultivation. The major species - including rose, chrysanthemum, carnation, orchid and gerbera - dominate the global market and these are individually explored in detail. Specialty species and cut foliages are also addressed, as well as significant details of production, including irrigation and fertilization, disease and disease management, and biological control of pests. Finally, the postharvest chapter covers details of harvesting, transporting and delivering high quality flowers that provide an excellent vase life.

This new volume presents some of the latest research trends and areas of improvement to benefit the floriculture industry and to understand its future directions and prospects. The research addresses the global floriculture industry’s shift from a traditional to a commercial focus. The global economy has spurred entrepreneurs to focus on the growing trend of exportoriented floriculture under controlled climatic conditions. The volume also looks at the role of plants in stabilizing the environment and the use of scientific knowledge through research that has changed the perspective of modern floriculture. This new book is a valuable compilation of the latest research work and areas of improvement in floriculture today. Key features: Provides an overview of the global floriculture industry Looks at the role of bulbous ornamentals Considers enhancing consumer-preferred traits in floriculture crops through genetic manipulation Discusses using ornamental plants to stabilize the environment

Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.

Feminizing the Floriculture Industry provides captivating insights into the gendered culture, politics and economics of flowers.What is the enduring appeal of flowers? What is behind the continued consumption of non edible flourishes of color, shape and scent? They come from plastic glasshouses in the water scarce economic south and are sold in chic stores and local supermarkets in the economic north. How can we understand the different ways in which the environment features for those who produce and those who enjoy the gift of flowers? This book addresses these questions building on the analysis of the global and local structure of the floriculture industry and its development impacts. Drawing on new empirical evidence from the Pacific, it pays close attention to the layered meaning of flowers in places where flowers are closely associated with embodied every day practices, especially of women.Situated within a renewed framework of feminist political ecology, by interrogating the ecological and cultural underpinnings of flowers, it moves beyond critique and towards envisioning alternative futures imbued with gendered environmental and indigenous knowledges.

The Dutch no longer rule supreme in the world flower market. Since the late eighties, developing countries such as Colombia and Kenya have seized a large - and growing - market share. The Game of the Rose is a report from the frontlines of this new War of the Roses (and Other Cut Flowers). Are Southern growers cornering the market? European growers fear their tropical competitors, and with reason. Yet they also do thriving business with growers in Africa, India and South America. The South pays highly for the services of Northern managers, crop specialists, marketing experts, for Northern plant material and for Northern equipment. Many of the African growers themselves are European. The developing countries furnish the flower trade with cheap labour, with scarce arable land and even scarcer water resources. They expose their populations to carelessly sprayed toxic pesticides. Who profits? The profits from the flower industry are highly uncertain - and are in any case being drained off to the North. Why, then, are Northern development consultants advising governments and entrepreneurs in the South to adopt such a risky and disadvantageous strategy?