The Global Floriculture Industry

This new volume presents some of the latest research trends and areas of improvement to benefit the floriculture industry and to understand its future directions and prospects. The research addresses the global floriculture industry’s shift from a traditional to a commercial focus. The global economy has spurred entrepreneurs to focus on the growing trend of exportoriented floriculture under controlled climatic conditions. The volume also looks at the role of plants in stabilizing the environment and the use of scientific knowledge through research that has changed the perspective of modern floriculture. This new book is a valuable compilation of the latest research work and areas of improvement in floriculture today. Key features: Provides an overview of the global floriculture industry Looks at the role of bulbous ornamentals Considers enhancing consumer-preferred traits in floriculture crops through genetic manipulation Discusses using ornamental plants to stabilize the environment

This new volume presents some of the latest research trends and areas of improvement to benefit the floriculture industry and to understand its future directions and prospects. The research addresses the global floriculture industry’s shift from a traditional to a commercial focus. The global economy has spurred entrepreneurs to focus on the growing trend of exportoriented floriculture under controlled climatic conditions. The volume also looks at the role of plants in stabilizing the environment and the use of scientific knowledge through research that has changed the perspective of modern floriculture. This new book is a valuable compilation of the latest research work and areas of improvement in floriculture today. Key features: Provides an overview of the global floriculture industry Looks at the role of bulbous ornamentals Considers enhancing consumer-preferred traits in floriculture crops through genetic manipulation Discusses using ornamental plants to stabilize the environment

In Indian context; with special reference to Pune, Maharashtra, India.

The cut flower and foliage industry is a global business with major production locations in North America, South America, Central America, East Africa, Europe, the Middle East, Asia, Australia and New Zealand. Few other horticulture crops are as ubiquitous, yet the production techniques and challenges are universal. This book describes the main international production locations and markets, including current trends and directions. The focus is on production in protected cultivation. The major species - including rose, chrysanthemum, carnation, orchid and gerbera - dominate the global market and these are individually explored in detail. Specialty species and cut foliages are also addressed, as well as significant details of production, including irrigation and fertilization, disease and disease management, and biological control of pests. Finally, the postharvest chapter covers details of harvesting, transporting and delivering high quality flowers that provide an excellent vase life.

Feminizing the Floriculture Industry provides captivating insights into the gendered culture, politics and economics of flowers.What is the enduring appeal of flowers? What is behind the continued consumption of non edible flourishes of color, shape and scent? They come from plastic glasshouses in the water scarce economic south and are sold in chic stores and local supermarkets in the economic north. How can we understand the different ways in which the environment features for those who produce and those who enjoy the gift of flowers? This book addresses these questions building on the analysis of the global and local structure of the floriculture industry and its development impacts. Drawing on new empirical evidence from the Pacific, it pays close attention to the layered meaning of flowers in places where flowers are closely associated with embodied every day practices, especially of women.Situated within a renewed framework of feminist political ecology, by interrogating the ecological and cultural underpinnings of flowers, it moves beyond critique and towards envisioning alternative futures imbued with gendered environmental and indigenous knowledges.

The Dutch no longer rule supreme in the world flower market. Since the late eighties, developing countries such as Colombia and Kenya have seized a large - and growing - market share. The Game of the Rose is a report from the frontlines of this new War of the Roses (and Other Cut Flowers). Are Southern growers cornering the market? European growers fear their tropical competitors, and with reason. Yet they also do thriving business with growers in Africa, India and South America. The South pays highly for the services of Northern managers, crop specialists, marketing experts, for Northern plant material and for Northern equipment. Many of the African growers themselves are European. The developing countries furnish the flower trade with cheap labour, with scarce arable land and even scarcer water resources. They expose their populations to carelessly sprayed toxic pesticides. Who profits? The profits from the flower industry are highly uncertain - and are in any case being drained off to the North. Why, then, are Northern development consultants advising governments and entrepreneurs in the South to adopt such a risky and disadvantageous strategy?

Floriculture is emerging as an important commercial crop sector in India from the point of view of both domestic and foreign markets. Demand for floricultural products is steadily increasing both in the domestic as well as export markets. The industry is gaining prominence from three broad counts: creating more employment, ensuring higher incomes to rural people and earning more foreign exchange. India is the second largest producer of flowers after China. According to National Horticulture Board (NHB), area under floriculture at all India level had increased from 53,000 hectares in 1993-94 to 2,48,000 hectares in 2015-16. The compound annual growth rate (CAGR) for the area was 7.66 per cent, while the CAGR of production of loose and cut flowers were 9.44 per cent and 23.10 per cent, respectively. The proportion of the area under high-tech floriculture to the total floriculture area is 70 per cent in Netherlands and 90 per cent in Colombia, whereas in India it is hardly 500 hectares accounting for just 0.56 per cent of the total area under floriculture, while the rest is under traditional flowers. In India, nearly 77 per cent of area under floricultural crops is concentrated in eight states viz., Tamil Nadu, Karnataka, Andhra Pradesh, West Bengal, Maharashtra, Haryana, Uttar Pradesh, and Delhi. India has a scope to bridge the gap between demand and supply, as global demand of floricultural products is growing at a faster rate. India is enriched with diverse agro-climatic conditions such as, fertile land, suitable climate, abundant water supply, low labour cost, availability of skilled manpower etc. which are quite beneficial for growing a variety of flower plants throughout the year. Floricultural crops are highly labour intensive and in a country like India floriculture as an industry has tremendous potential for generation of gainful employment in rural as well as urban areas.