The Gorilla Game Revised Edition

The Possibilities Are Staggering: Had you invested $10,000 in Cisco Systems back in early 1990, your investment would now be worth $3,650,000 Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $4,721,000 today $10,000 invested in Yahoo! in 1996 would today be worth $317,000 How do you get in on those deals—especially if you're not a Silicon Valley insider? How do you buy the high-tech win-ners and avoid the losers? How do you find the Yahoo!s, Microsofts, and Ciscos of tomorrow? The answers are here, in this newly revised edition of the national bestseller The Gorilla Game. The book reveals the dynamics driving the market for high-tech stocks and out-lines the forces that catapult a select number of compa-nies to "gorilla" status—dominating the markets they serve in the way that Yahoo! dominates internet portals, Microsoft dominates software operating systems, and Cisco dominates hardware for data networks. Follow the rules of The Gorilla Game and you will learn how to identify and invest in the "gorilla candidates" early on—while they are still fighting for dominance, and while their stocks are still cheap. When the dust clears and one company clearly attains leadership in its market, you'll reap the enormous returns that foresighted investors in high-tech companies deserve. This new edition of The Gorilla Game has been updated and revised throughout, with new focus and new insights into choosing the internet gorillas—the companies that are destined to dominate internet commerce. Bestselling author Geoffrey A. Moore is one of the world's leading consultants in high-tech marketing strategy. Here you'll find his groundbreaking ideas about tech-nology markets that made his previous books bestsellers, combined with the work of Paul Johnson, a top Wall Street technology analyst, and Tom Kippola, a high-tech consul-tant and highly successful private investor. Together they have discovered and played the gorilla game and now give readers the real rules for winning in the world of high-tech investing. Step by step you'll learn how to spot a high-tech market that is about to undergo rapid growth and development, how to identify and spread investments across the potential gorillas within the market, and how to narrow your investments to the single, emerging leader—the gorilla—as the market matures. High-tech investing can be extremely risky, but investors who learn to play the gorilla game can avoid many of the traps and pitfalls and instead start capitalizing on untold profits. Personal wealth is only a gorilla game away.

Geoffrey Moore reveals the dynamics behind the market for high-tech stocks and outlines the forces that catapult a select number of companies to huge success. The Gorilla Game is a must-read for the thousands of high-tech managers and marketeers who made his first two books best-sellers, as well as for all investors looking for a reliable guide to the rapidly changing world of high technology.

Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

Since coming to international prominence in the mid-nineteenth century when English, French, and American scientists first encountered them, the gorilla’s physical resemblance to humans has struck a deep chord. Gorillas quickly came to dominate evolutionary debates and grew prevalent in literature, art, film, and popular culture—they are the focus of movies such as Congo and the inspiration for the video game character Donkey Kong and DC Comics super villain Gorilla Grodd. In Gorilla, Ted Grott and Kathryn Weir provide a compelling and unsettling account of our relationship with these highly intelligent animals as they fight extinction due to habitat destruction, commercial hunting, and disease. Gott and Weir describe how early European observations of gorillas in their native Africa were the genesis of literary and artistic representations such as King Kong. At the same time, gorillas became symbolic of sexuality and subconscious, uncontrolled urges, and influenced theories of criminality. It was not until Dian Fossey’s research in the 1960s and 1970s that many misconceptions about the gorilla—especially their violence—were dispelled. A notable history of the gorilla’s influence on our culture and its plight at the hands of humans, Gorilla will appeal to any animal lover wanting to learn more about this noble creature and its uncertain future.

Discover the story of a brave gorilla who is unfairly accused of stealing -- but, sooner or later, the truth will come out of someone's mouth! Little Gorilla stole the flamingo's eggs! Vervet, who was hiding behind an old stump, saw him! Well, at least, that is what he thinks he saw... And that is what he tells Chimpanzee. And there they go, on the heels of this naughty bandit. But Little Gorilla is only helping his grandfather. Is Vervet making wrong assumptions?

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There Are No Enemies, Only Catalysts. Any big hitter, top dog or head honcho will have gone the extra mile to make an impression on the lives of their subordinates, from the very beginning of educating these subordinates and building up their awareness of the relevant codes and conventions, through to setting expectations and creating demand and momentum that will bear fruit regardless of disruptive intrusions. In business, by virtue of the positions of these big guns within the market, this translates into substantial advantages including pricing power, brand recognition, control of distribution channels, a satisfied customer base, and more. However, only the very best of the best of them - the Big-Fishes - are able to keep on dominating and growing within the lives of their subordinates, and can preemptively suppress their competition, in a manner that makes them Natural Monopolists. For a Rising Star in the midst of its own “period of disruption,” a period where any forward vision and guidance has become uncertain or even non-existent, the Monopolists are an invaluable tool for marketing, something akin to a GPS, and provide a foothold in terms of their standards as being adopted and co-opted as a Rising Star’s own, in the process of iteratively migrating from relative weakness to absolute strength. The Monopolists are not the enemy, but, on the contrary, they are catalysts. In his book “The Big Fishes Make the Best Sushi,” Pasi A. Pietikainen establishes a brave new world of Natural-Monopolist-powered Rising-Star-marketing, through tracing and classifying the prospects’ comfort-zone-autopiloted thinking into pronounced circumstances of the mind known as Occupational-Psychoses, and redefines marketing as getting the prospects caught responding to things that have already changed. Keywords: New Growth, Renewal, Disruptive Innovation, Asymmetric Marketing, Business Development, Industrial Management, Leadership, Management, Strategy, Research & Development, Preemptive Market Leader, Proprietary Technology, Start-Up, Innovator's Dilemma, Crossing the Chasm, Clayton M. Christensen, Geoffrey A. Moore

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