The Gorilla Game

Geoffrey Moore reveals the dynamics behind the market for high-tech stocks and outlines the forces that catapult a select number of companies to huge success. The Gorilla Game is a must-read for the thousands of high-tech managers and marketeers who made his first two books best-sellers, as well as for all investors looking for a reliable guide to the rapidly changing world of high technology.

The Possibilities Are Staggering: Had you invested $10,000 in Cisco Systems back in early 1990, your investment would now be worth $3,650,000 Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $4,721,000 today $10,000 invested in Yahoo! in 1996 would today be worth $317,000 How do you get in on those deals—especially if you're not a Silicon Valley insider? How do you buy the high-tech win-ners and avoid the losers? How do you find the Yahoo!s, Microsofts, and Ciscos of tomorrow? The answers are here, in this newly revised edition of the national bestseller The Gorilla Game. The book reveals the dynamics driving the market for high-tech stocks and out-lines the forces that catapult a select number of compa-nies to "gorilla" status—dominating the markets they serve in the way that Yahoo! dominates internet portals, Microsoft dominates software operating systems, and Cisco dominates hardware for data networks. Follow the rules of The Gorilla Game and you will learn how to identify and invest in the "gorilla candidates" early on—while they are still fighting for dominance, and while their stocks are still cheap. When the dust clears and one company clearly attains leadership in its market, you'll reap the enormous returns that foresighted investors in high-tech companies deserve. This new edition of The Gorilla Game has been updated and revised throughout, with new focus and new insights into choosing the internet gorillas—the companies that are destined to dominate internet commerce. Bestselling author Geoffrey A. Moore is one of the world's leading consultants in high-tech marketing strategy. Here you'll find his groundbreaking ideas about tech-nology markets that made his previous books bestsellers, combined with the work of Paul Johnson, a top Wall Street technology analyst, and Tom Kippola, a high-tech consul-tant and highly successful private investor. Together they have discovered and played the gorilla game and now give readers the real rules for winning in the world of high-tech investing. Step by step you'll learn how to spot a high-tech market that is about to undergo rapid growth and development, how to identify and spread investments across the potential gorillas within the market, and how to narrow your investments to the single, emerging leader—the gorilla—as the market matures. High-tech investing can be extremely risky, but investors who learn to play the gorilla game can avoid many of the traps and pitfalls and instead start capitalizing on untold profits. Personal wealth is only a gorilla game away.

Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

A must have classic for all baby bedtimes and gifting opportunities. Good night, Gorilla. . . Good night, Elephant. . . It's bedtime at the zoo, and all the animals are going to sleep. Or are they? Who's that short, furry guy with the keys in his hand and the mischievous grin? Sneak along behind the zookeeper's back and see who gets the last laugh in this riotous good-night romp. The new generous trim size of every toddler's favorite book is even easier to share. With a warm, funny author's note highlighting how much this book has meant to kids and families since it was first published and some clever new details hidden in the illustrations, Good Night, Gorilla is the perfect gift for new babies as well as fans young and old. Look for Peggy Rathmann's other lively favorites 10 Minutes Till Bedtime and The Day the Babies Crawled Away.

Since coming to international prominence in the mid-nineteenth century when English, French, and American scientists first encountered them, the gorilla’s physical resemblance to humans has struck a deep chord. Gorillas quickly came to dominate evolutionary debates and grew prevalent in literature, art, film, and popular culture—they are the focus of movies such as Congo and the inspiration for the video game character Donkey Kong and DC Comics super villain Gorilla Grodd. In Gorilla, Ted Grott and Kathryn Weir provide a compelling and unsettling account of our relationship with these highly intelligent animals as they fight extinction due to habitat destruction, commercial hunting, and disease. Gott and Weir describe how early European observations of gorillas in their native Africa were the genesis of literary and artistic representations such as King Kong. At the same time, gorillas became symbolic of sexuality and subconscious, uncontrolled urges, and influenced theories of criminality. It was not until Dian Fossey’s research in the 1960s and 1970s that many misconceptions about the gorilla—especially their violence—were dispelled. A notable history of the gorilla’s influence on our culture and its plight at the hands of humans, Gorilla will appeal to any animal lover wanting to learn more about this noble creature and its uncertain future.

What should you do if a gorilla charges right at you? Run away, climb a tree, or make a scary face? Find out the surprising answer and much more in this nonfiction book packed with amazing gorilla facts. Step 3 Readers feature engaging narratives about popular topics. For children who are ready to read on their own.

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.