The Imagineering Pyramid

Learn from the Disney Imagineers Creativity. Innovation. Success. That's Disney Imagineering. It was the Imagineers who brought Walt Disney's dreams to life. Now you can tap into the principles of Imagineering to make your personal and professional dreams come true. Even if you're not building a theme park, the Imagineering Pyramid can help you plan and achieve any creative goal. Lou Prosperi designed the pyramid from the essential building blocks of Disney Imagineering. He teaches you how to apply the pyramid to your next project, how to execute each step efficiently and creatively, and most important, how to succeed. The Imagineering Pyramid is a revolutionary creative framework that anyone can use in their daily lives, whether at home or on the job. Prosperi shares with you: How to use "The Art of the Show" to stay focused on your mission. Practical tutorials for each of the fifteen building blocks that make up the pyramid. Creative Intent, Theming, "Read"-ability, Kinetics, Plussing, and other Imagineering concepts. Imagineering beyond the berm: how to apply the pyramid to fields as diverse as game design and executive leadership. An "Imagineering Library" of books to further your studies. UNLEASH YOUR CREATIVITY WITH THE DISNEY IMAGINEERS!

A Master Class in Imagineering. When we think of Imagineering, we think of Disney theme parks. But Imagineering is a creative *process* that can be used for nearly any project, once you know how it works. Lou Prosperi distills years of research into a practical how-to guide for budding "Imagineers" everywhere.

Disney's Imagineers - world-renowned for their incomparable creativity and their ability to turn fanciful ideas into reality - reveal the secrets to creating a working environment that fosters explosive creativity. Unrestrained by traditional thought processes and expectations of failure, the Imagineers are constantly thinking outside the box to create new, exciting solutions to age-old problems. Now, with concrete examples to help readers adapt their newfound ingenuity to their home or working life, this easy-to-follow guide will bring confidence and inspiration to all.

When you wish upon a star', 'Whistle While You Work', 'The Happiest Place on Earth' - these are lyrics indelibly linked to Disney, one of the most admired and best-known companies in the world. So when Roy Disney, chairman of Disney animation, abruptly resigned in November 2003 and declared war on chairman and chief executive Michael Eisner, he sent shock waves throughout the world. DISNEYWAR is the dramatic inside story of what drove this iconic entertainment company to civil war, told by one of America's most acclaimed journalists. Drawing on unprecedented access to both Eisner and Roy Disney, current and former Disney executives and board members, as well as hundreds of pages of never-before-seen letters and memos, James B. Stewart gets to the bottom of mysteries that have enveloped Disney for years. In riveting detail, Stewart also lays bare the creative process that lies at the heart of Disney. Even as the executive suite has been engulfed in turmoil, Disney has worked - and sometimes clashed - with a glittering array of Hollywood players, many of who tell their stories here for the first time.

This book focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the reader with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization. Through the lens of Disney, the reader learns the fundamentals of entrepreneurship, innovation, and leadership. Beginning with a general introduction to the concepts relevant to the entrepreneurial organization today, the book examines how Disney built his empire and how the company remains an industry leader. The book also provides the opportunity to take the Entrepreneurial Leadership Instrument, which measures one’s style in leading entrepreneurial ventures. The book is divided into two parts: • Part I provides an overview of Disney’s entrepreneurial journey, including the topics of vision, risk-taking, financing, and human resource management; • Part II examines the company’s transition from a family business into a global operation, including topics such as succession planning and strategy. Part II also explores Disney Parks and Resorts, the part of the company that interacts directly with customers, including topics such as culture, employee engagement, customer service, and customer experience. Entrepreneurship the Disney Way brings entrepreneurship, innovation, and leadership to life through the compelling story of one of the most recognizable businessmen and companies of our time. The authors’ interviews with high-level executives provides the reader with a rare inside look into the way his company functions. Disney fans, executives, and students of entrepreneurship, innovation, and leadership will find it a delightful and informing read.

Designing Disney sets into history and puts into context the extraordinary contributions of the late John Hench, who, at the age of 94, still came into his office at Imagineering each day. His principles of theme park design, character design, and use of color made him a legendary figure, not only for Disney fans but also for students and aficionados of architecture, engineering, and design. Designing Disney reveals the magic behind John’s great discoveries and documents his groundbreaking in several key areas: “Design Philosophy” examines the values, attitudes, aesthetics, and logic that went into the original concepts for Disney theme parks. In “The Art of the Show” and “The Art of Color,” Hench reveals the essence of what makes the parks work so well. And in “The Art of Character,” he lets the reader in on the how and why of the Disney characters’ inherent popularity—their timeless human traits, archetypal shape and gestures that suggest these qualities graphically, and their emotional resonance in our lives.

We've all read about the experts: the artists, the scientists, the engineers—that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes? Disney Legend Marty Sklar wants to give back to fans and answer these burning questions. When Marty was president of Walt Disney Imagineering, he created a list of principles and ideals for the team, aptly named Mickey's Ten Commandments. Using this code of standards as his organizational flow, Marty provides readers with insights and advice from himself and dozens of hands-on Imagineers from around the globe. It's a true insider's look like no other!

This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.