The Importance Of Campaign Promises

Campaign promises are a cornerstone of representative democracy. Candidates make promises to signal to voters their intentions in office and voters evaluate candidates based on those promises. This study unpacks the theorized pathway regarding campaign promises: not whether promises are kept, but what purpose promises serve, what they signal, and how they affect voter decision-making. The author explores the pathways and conditions influencing promises and finds that promises tend to have a polarizing effect on voters' opinions of politicians, attracting similarly-positioned voters and strongly repelling voters who disagree with a candidate's position. In addition, voters perceive promise breakers as less honest and less likely to follow through than candidates who more weakly took the same position. With a wealth of data and fascinating case studies, this book is full of important insights into electoral psychology and the study of promises, campaigning, and representation.

An exploration of whether politicians are perceived to keep their election promises. While scholars claim that parties act on most of their election promises, citizens hold the opposite view. This 'Pledge Puzzle' guides Naurin in her analysis of the often referred to but not empirically investigated, 'conventional wisdom' about election promises.

Twenty renowned academics investigate the fate of the 353 liberal campaign promises. Foreword by Thomas Mulcair.

Polly knows she's strong and capable. But whenever she offers to help her uncle or brother or neighbor, they tell her: "That's not what girls do." Then one day, Polly goes to a rally to meet a woman who's running for president, and they make a pinkie promise to remember all the things that girls do. Polly carries that promise with her at school, onto the soccer field, and even into an election for Class President! This inspiring story will encourage young readers to dream big. Godwin Books

Examines a set of voter information campaigns worldwide to assess their effectiveness, and develops a new social science research model aimed at cumulative learning. It will appeal to academics and practitioners looking for innovative ways to conduct social science research that is rigorous, policy-relevant, and cumulative.

The 1932 election of Franklin Delano Roosevelt seemed to hold the promise of Democratic domination for years to come. However, leading up to the 1936 election, persistent economic problems, a controversial domestic agenda, and the perception of a weak foreign policy were chipping away at public support. The president faced unrelenting criticism from both the Left and the Right, and it seemed unlikely that he would cruise to the same clear victory he enjoyed in 1932. But 1936 was yet another landslide win for FDR, which makes it easy to forget just how contested the campaign was. In Voting Deliberatively, Mary Stuckey examines little-discussed components of FDR’s 1936 campaign that aided his victory. She reveals four elements of this reelection campaign that have not received adequate attention: the creation of public opinion, the attention paid to local organizations, the focus on specific kinds of interests, and the public rhetoric that tied it all together. Previous studies of the 1936 presidential election discuss elements such as FDR’s vulnerability before the campaign and the weakness of Republican candidate Alf Landon. But these histories pay little attention to the quantity and quality of information Roosevelt acquired, the importance of organizations such as the Good Neighbor League and the Committee of One, the mobilization of the vote, and the ways in which these organizational strategies fused with Roosevelt’s rhetorical strategies. Stuckey shows how these facets combined in one of the largest victories in Electoral College history and provided a template for future victory.

A media expert and network commentator examines the welter of misinformation--generated by politicians and the media alike--that surrounds political campaigns.

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.