The Inmates Are Running The Asylum

Alan Cooper calls for a Software Revolution - his best-selling book now in trade paperback with new foreword and afterword.

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Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes.

The must-read summary of Alan Cooper's book: "The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity". This complete summary of the ideas from Alan Cooper's book "The Inmates Are Running the Asylum" shows that computer technology is embedded within almost every product that is manufactured. Yet all too often, these ''new-and-improved’’ products are hard to use because the engineers who are developing the interface between the user and the machine don’t think like the average man-on-the-street who knows nothing about technology. Therefore, the situation effectively becomes the equivalent of letting the inmates run the asylum in which they are incarcerated. Better products need to be developed that work in the same way that average people think. Only then will new products deliver on their implied promise of enhancing the quality of life for their users. According to Alan Cooper, designers who are skilled in this specific field should be responsible for designing the interface between the user and the machine. This summary asserts that the goal of computer usage should be "not to make anyone feel stupid". Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "The Inmates Are Running the Asylum" and rethink entrenched priorities in software planning.

With straight talk and real life stories, this book shows you how to protect your investments so that neither you nor your money are trampled by the myths and herd mentality of the marketplace. Investing can be challenging. Compounding the problem are the pressures that stem from the profit-seeking investment sales industry and the business media. In Juggling Dynamite, portfolio manager Danielle Park reveals the insider wisdom you need to build and preserve your wealth through the market cycles. Park explains how investors can benefit from understanding cycles, the cost of mutual funds, and the evaluation of stock prices. This book will equip you with the tools to make your portfolio grow using active investing and market timing. Juggling Dynamite will enable you to reach that elusive brass ring: lasting financial success.

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

A striking homage to the classic nineteenth century ghost story, from the award-winning and bestselling writer John Boyne. 1867. Eliza Caine arrives in Norfolk to take up her position as governess at Gaudlin Hall on a dark and chilling night. As she makes her way across the station platform, a pair of invisible hands push her from behind into the path of an approaching train. She is only saved by the vigilance of a passing doctor. When she finally arrives, shaken, at the hall she is greeted by the two children in her care, Isabella and Eustace. There are no parents, no adults at all, and no one to represent her mysterious employer. The children offer no explanation. Later that night in her room, a second terrifying experience further reinforces the sense that something is very wrong. From the moment she rises the following morning, her every step seems dogged by a malign presence which lives within Gaudlin's walls. Eliza realises that if she and the children are to survive its violent attentions, she must first uncover the hall's long-buried secrets and confront the demons of its past...