The Internet Idea Book

In this sweeping and ambitious intellectual history, Daniel Veidlinger traces the affinity between Buddhist ideas and communications media back to the efflorescence of Buddhism in the Axial Age of the mid-first millennium BCE. He uses both communications theory and the idea of convergent evolution to show how Buddhism arose in the largely urban milieu of Axial Age northeastern India and spread rapidly along the transportation and trading nodes of the Silk Road, where it appealed to merchants and traders from a variety of backgrounds. Throughout, he compares early phases of Buddhism with contemporary developments in which rapid changes in patterns of social interaction were also experienced and brought about by large-scale urbanization and growth in communication and transportation. In both cases, such changes supported the expansive consciousness needed to allow Buddhism to germinate. Veidlinger argues that Buddhist ideas tend to fare well in certain media environments; through a careful analysis of communications used in these contexts, he finds persuasive parallels with modern advances in communications technology that amplify the conditions and effects found along ancient trade routes. From Indra’s Net to Internet incorporates historical research as well as data collected using computer-based analysis of user-generated web content to demonstrate that robust communication networks, which allow for relatively easy contact among a variety of people, support a de-centered understanding of the self, greater compassion for others, an appreciation of interdependence, a universal outlook, and a reduction in emphasis on the efficacy of ritual—all of which lie at the heart of the Buddha’s teachings. The book’s interdisciplinary approach should appeal to those interested in not only Buddhism, media studies and history, but also computer science, cognitive science, and cultural evolution.

Brainstorm Your Best Internet Business! The Internet is booming, and so is the small- and home-business market. Many people want to gain more control over their lives by starting their own business. The Internet has opened the door to millions of people who thought that starting their own business was a faint dream. The Internet Idea Book is a collection of brainstorms, 101 ideas of the kinds of businesses that could be started on the Internet by the everyday ordinary person. But how do you compete with huge companies that are creating complex Web sites laden with moving and talking graphics and high-tech HTML, run by large staffs of whiz kids? You don’t! The goal of this book is to get you, the hopeful online entrepreneur, to brainstorm what your dreams are and how these dreams can fit into the needs of others. You do that by discovering the right niche in the marketplace. Every idea in The Internet Idea Book is followed by workbook space designed to help you find a competitive niche so you can design a successful site that is all yours. Here is a book that will help you brainstorm your future.

The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.

This innovative title looks at the history of the Web from its early roots in the research projects of the US government to the interactive online world we know and use today. Fully illustrated with images of early computing equipment and the inside story of the online world's movers and shakers, the book explains the origins of the Web's key technologies, such as hypertext and mark-up language, the social ideas that underlie its networks, such as open source, and creative commons, and key moments in its development, such as the movement to broadband and the Dotcom Crash. Later ideas look at the origins of social networking and the latest developments on the Web, such as The Cloud and the Semantic Web. Following the design of the previous titles in the series, this book will be in a new, smaller format. It provides an informed and fascinating illustrated history of our most used and fastest-developing technology.

An exploration of how heteronormative bias is deeply embedded in the internet, hidden in algorithms, keywords, content moderation, and more. A Next Big Idea Club nominee. In The Digital Closet, Alexander Monea argues provocatively that the internet became straight by suppressing everything that is not, forcing LGBTQIA+ content into increasingly narrow channels—rendering it invisible through opaque algorithms, automated and human content moderation, warped keywords, and other strategies of digital overreach. Monea explains how the United States’ thirty-year “war on porn” has brought about the over-regulation of sexual content, which, in turn, has resulted in the censorship of much nonpornographic content—including material on sex education and LGBTQIA+ activism. In this wide-ranging, enlightening account, Monea examines the cultural, technological, and political conditions that put LGBTQIA+ content into the closet. Monea looks at the anti-porn activism of the alt-right, Christian conservatives, and anti-porn feminists, who became strange bedfellows in the politics of pornography; investigates the coders, code, and moderators whose work serves to reify heteronormativity; and explores the collateral damage in the ongoing war on porn—the censorship of LGBTQ+ community resources, sex education materials, art, literature, and other content that engages with sexuality but would rarely be categorized as pornography by today’s community standards. Finally, he examines the internet architectures responsible for the heteronormalization of porn: Google Safe Search and the data structures of tube sites and other porn platforms. Monea reveals the porn industry’s deepest, darkest secret: porn is boring. Mainstream porn is stuck in a heteronormative filter bubble, limited to the same heteronormative tropes, tagged by the same heteronormative keywords. This heteronormativity is mirrored by the algorithms meant to filter pornographic content, increasingly filtering out all LGBTQIA+ content. Everyone suffers from this forced heteronormativity of the internet—suffering, Monea suggests, that could be alleviated by queering straightness and introducing feminism to dissipate the misogyny.

Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world. It's a book about the fate of one idea--that the Internet might liberate us forever from government, borders, and even our physical selves. We learn of Google's struggles with the French government and Yahoo's capitulation to the Chinese regime; of how the European Union sets privacy standards on the Net for the entire world; and of eBay's struggles with fraud and how it slowly learned to trust the FBI. In a decade of events the original vision is uprooted, as governments time and time again assert their power to direct the future of the Internet. The destiny of the Internet over the next decades, argue Goldsmith and Wu, will reflect the interests of powerful nations and the conflicts within and between them. While acknowledging the many attractions of the earliest visions of the Internet, the authors describe the new order, and speaking to both its surprising virtues and unavoidable vices. Far from destroying the Internet, the experience of the last decade has lead to a quiet rediscovery of some of the oldest functions and justifications for territorial government. While territorial governments have unavoidable problems, it has proven hard to replace what legitimacy governments have, and harder yet to replace the system of rule of law that controls the unchecked evils of anarchy. While the Net will change some of the ways that territorial states govern, it will not diminish the oldest and most fundamental roles of government and challenges of governance. Well written and filled with fascinating examples, including colorful portraits of many key players in Internet history, this is a work that is bound to stir heated debate in the cyberspace community.

The Internet revolution has come. Some say it has gone. In The Future of Ideas, Lawrence Lessig explains how the revolution has produced a counterrevolution of potentially devastating power and effect. Creativity once flourished because the Net protected a commons on which widest range of innovators could experiment. But now, manipulating the law for their own purposes, corporations have established themselves as virtual gatekeepers of the Net while Congress, in the pockets of media magnates, has rewritten copyright and patent laws to stifle creativity and progress. Lessig weaves the history of technology and its relevant laws to make a lucid and accessible case to protect the sanctity of intellectual freedom. He shows how the door to a future of ideas is being shut just as technology is creating extraordinary possibilities that have implications for all of us. Vital, eloquent, judicious and forthright, The Future of Ideas is a call to arms that we can ill afford to ignore.