The King Of Content

The remarkable story of Sumner Redstone, his family legacy, and the battles for all he controlled. Sumner Murray Redstone (1923–2020), who lived by the credo "content is king," leveraged his father’s chain of drive-in movie theaters into one of the world’s greatest media empires through a series of audacious takeovers designed to ensure his permanent control. Over the course of this meteoric rise, he made his share of enemies and feuded with nearly every member of his family. In The King of Content, Keach Hagey deconstructs Redstone’s rise from Boston’s West End through Harvard Law School to the highest echelons of American business. The ninety-seven-year-old mogul’s life became a tabloid soap opera, the center of acrimonious legal battles throughout his vast holdings, which included Paramount Pictures and two of the largest public media companies, Viacom and CBS. At the heart of these lawsuits was Redstone’s tumultuous love life and complicated relationship with his children. Redstone’s daughter, Shari, has emerged as his de facto successor, but only after she ousted his closest confidant in a fierce power struggle. Yet Redstone’s assets face an existential threat that goes beyond his family, disgruntled ex-girlfriends, or even the management of his companies: the changing nature of media consumption. As more and more people cut their cable cords, CBS, with its focus on sports and broadcast TV, has held steady, while Viacom, with its once-great cable channels like MTV and Nickelodeon, has suffered a precipitous fall. As their rivals merge, the question is whether Shari’s push to undo her father’s last big strategic maneuver and recombine CBS and Viacom will be enough to shore up their future. A biography and corporate whodunit filled with surprising details, The King of Content investigates Redstone’s impact on business and popular culture, as well as the family feuds, corporate battles, and questionable alliances that go back decades—all laid bare in this authoritative book.

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

J.R. Ward's # 1 New York Times bestselling Black Dagger Brotherhood continues as a royal bloodline is compromised by a grave threat to the throne. Long live the King… After turning his back on the throne for centuries, Wrath, son of Wrath, finally assumed his father’s mantle--with the help of his beloved mate. But the crown sets heavily on his head. As the war with the Lessening Society rages on, and the threat from the Band of Bastards truly hits home, he is forced to make choices that put everything--and everyone--at risk. Beth Randall thought she knew what she was getting into when she mated the last pure blooded vampire on the planet: An easy ride was not it. But when she decides she wants a child, she’s unprepared for Wrath’s response--or the distance it creates between them. The question is, will true love win out... or tortured legacy take over?

Welcome to America in 2025 when the best men don't run for president. They run for thier lives--in the ultimate death game.

The Death of Content as King is a methodically researched guide that helps you embrace data, not as the new king, but as the voice and vote.

“A swift-paced survival tale that’s a cool blend of Lord of the Flies and Journey to the Center of the Earth.” —School Library Journal “A sharp meditation on the seemingly universal difficulties of being young, smart, and uncertain.” —BCCB “A multifaceted journey from darkness to light.” —Kirkus Reviews Winner of the Red Maple Fiction Award A class field trips turns into an underground quest for survival in the latest middle grade novel from the author of Edgar Award winner OCDaniel. Mr. Baker’s eighth grade class thought they were in for a normal field trip to Carlsbad Caverns in New Mexico. But when an earthquake hits, their field trip takes a terrifying turn. The students are plunged into an underground lake…and their teacher goes missing. They have no choice but to try and make their way back above ground, even though no one can agree on the best course of action. The darkness brings out everyone’s true self. Supplies dwindle and tensions mount. Pretty and popular Silvia does everything she can to hide her panic attacks, even as she tries to step up and be a leader. But the longer she’s underground, the more frequent and debilitating they become. Meanwhile, Eric has always been a social no one, preferring to sit at the back of the class and spend evenings alone. Now, he finds himself separated from his class, totally by himself underground. That is, until he meets an unexpected stranger. Told from three different points of view, this fast-paced adventure novel explores how group dynamics change under dire circumstances. Do the students of Mr. Baker’s class really know each other at all? Or do they just think they do? It turns out, it’s hard to hide in the dark.

Speed read people, decipher body language, detect lies, and understand human nature. Is it possible to analyze people without them saying a word? Yes, it is. Learn how to become a “mind reader” and forge deep connections. How to get inside people’s heads without them knowing. Read People Like a Book isn’t a normal book on body language of facial expressions. Yes, it includes all of those things, as well as new techniques on how to truly detect lies in your everyday life, but this book is more about understanding human psychology and nature. We are who we are because of our experiences and pasts, and this guides our habits and behaviors more than anything else. Parts of this book read like the most interesting and applicable psychology textbook you’ve ever read. Take a look inside yourself and others! Understand the subtle signals that you are sending out and increase your emotional intelligence. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. Learn the keys to influencing and persuading others. •What people’s limbs can tell us about their emotions. •Why lie detecting isn’t so reliable when ignoring context. •Diagnosing personality as a means to understanding motivation. •Deducing the most with the least amount of information. •Exactly the kinds of eye contact to use and avoid Find shortcuts to connect quickly and deeply with strangers. The art of reading and analyzing people is truly the art of understanding human nature. Consider it like a cheat code that will allow you to see through people’s actions and words. Decode people’s thoughts and intentions, and you can go in any direction you want with them.

Viral Video, Content is King, Distribution is Queen is the first publication that examines the techniques and the methodologies to be used to become experts in online advertising, but above all reveals what are the 7 golden rules that you must follow to make a video become viral: to make sure it spreads, it propagate through the network attracting an increasing number of contacts, views and shares.From the choice of content, distribution channel, the right engagement time to reachdifferent audiences to the confidential "Techniques Jedi" and the ingredients of the "Mojito Mix" this book offers five valuable tips for optimizing video distribution and to reach that tipping point beyond which one can speak of viral-hit and interaction between brands, messages, and online and offline public Viral Video is a user manual for media agencies, clients and creative or just curious who want to understand what are the secrets to promote a branded content on the Internet or to understand the World of Viral Videos.