The Language Of Design

“The Language of Design” articulates the theory that there is a language of design. Drawing upon insights from computational language processing, the language of design is modeled computationally through latent semantic analysis (LSA), lexical chain analysis (LCA), and sentiment analysis (SA). The statistical co-occurrence of semantics (LSA), semantic relations (LCA), and semantic modifiers (SA) in design text is used to illustrate how the reality producing effect of language is itself an enactment of design, allowing a new understanding of the connections between creative behaviors. The computation of the language of design makes it possible to make direct measurements of creative behaviors which are distributed across social spaces and mediated through language. The book demonstrates how machine understanding of design texts based on computation over the language of design yields practical applications for design management.

In this unique volume, teacher and designer Tim McCreight has collected sixty words that show up frequently when we discuss the artifacts in our world. Gorgeous objects and images are shown along with commentary on the concepts of design. The premise of the book, made plain in worlds and pictures, is that design is not something reserved for art students, but a part of the experience of being human.

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

DIVExamine the basic elements and principles of fashion design in this comprehensive reference that defines each of the basic elements. This must-have book enhances visual literacy, and inspires with dynamic and memorable visual references./div

At an early age, Alexa Hampton learned the language of good design, the vocabulary to speak it, and the elements that define it. As the daughter of interior design legend Mark Hampton, she traveled the world by her father’s side, touring the great architectural landmarks and discovering beauty, training her eye. Now one of America’s most influential designers herself, Alexa Hampton provides a tour of stunning residences from her own portfolio. Eighteen classic spaces illustrate in rich detail the elements that govern cultivated design—contrast, proportion, color, and balance. Among the residences are a landmark 1912 McKim, Mead & White restoration on Fifth Avenue in New York City; an eclectic house by the sea layered in textures, patterns, and colors; a contemporary apartment distinguished by simple geometry and clean lines; and Hampton’s own apartment, filled with an exquisite collection of architectural elements. Hampton also explains how she tailored each space to meet her clients’ needs while retaining a timeless aesthetic, and she provides design expertise on everything from fabric schemes to the particulars of paint. From a French neoclassical tour de force of architec-ture, artwork, and design to a Queen Anne summer cottage furnished to showcase the house’s graceful nineteenth-century dimensions, the spaces here speak the language of design—a language that, under Hampton’s tutelage, anyone can master.

The Language of School design is a seminal work because it defines a new graphic vocabulary that synthesizes learning research with best practice in school planning and design. But it is more than a book about ideas. It is also a practical tool and a must-have resource for all school stakeholders involved in planning, designing and constructing new and renovated schools and evaluating the educational adequacy of existing school facilities.

The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products. Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics.

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.