The Millennials

A valuable tool for anyone who wants to effectively manage and motivate twenty-something workers Many books are being published on how to manage employees of the "millennial" generation, but the solutions offered are anecdotal at best. Backed by years of serious research, Managing the Millennials provides managers of all ages with specific recommendations and tools for engaging this burgeoning demographic-some 78 million strong. Each chapter shares relevant interviews, case studies, and offers research-backed ideas and best practices to help any organization and their leaders address the challenges generational diversity presents. Answering the perplexing question of how does one lead and manage younger employees, this book Offers research-based guidance on getting the most from twenty-something employees Answers common questions and outlines practical solutions for building better relationships between the younger workers and the people who manage them Includes a Special Offer with immediate benefit to readers: access to the authors' Generational Rapport Inventory (GRI), a tool that measures a managers competencies and identifies strengths and weaknesses in dealing with Millennials. Accompanied by an associate web site, leadingthemillennials.com, offering a weekly blog addressing generational diversity issues in the workplace Insightful and practical, Managing the Millennials is a valuable tool for millions of managers globally whose job it is to manage and motivate their twenty-something workers.

At more than 78 million strong, the Millennials—those born between 1980 and 2000—have surpassed the Boomers as the larger and more influential generation in America. Now, as its members begin to reach adulthood, where the traits of a generation really take shape, best-selling research author Thom Rainer (Simple Church) and his son Jess (a Millennial born in 1985) present the first major investigative work on Millennials from a Christian worldview perspective. Sure to interest even the secularists who study this group, The Millennials is based on 1200 interviews with its namesakes that aim to better understand them personally, professionally, and spiritually. Chapters report intriguing how-and-why findings on family matters (they are closer-knit than previous generations), their desire for diversity (consider the wave of mixed race and ethnic adoptions), Millennials and the new workplace, their attitude toward money, the media, the environment, and perhaps most tellingly, religion. The authors close with a thoughtful response to how the church can engage and minister to what is now in fact the largest generation in America’s history.

By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.

Born between the early 1980s and 2000s, the millennials are the youngest (and on several occasions, the largest) generation at work today. In this first comprehensive book with discerning research, Subramanian Kalpathi turns the modern workplace on its head and asks pressing questions about what makes this raring-to-go generation tick. With case studies of millennial organizations and interviews with over 100 achievers, The Millennials will give you an informed view of how the future will look by explaining the goals, motivations and dreams of the people who will run it.

Millennials have captured our imaginaries in recent years. The conventional wisdom is that this generation of young adults lives in downtown neighbourhoods near cafes, public transit and other amenities. Yet, this depiction is rarely unpacked nor problematized. Despite some commonalities, the Millennial generation is highly diverse and many face housing affordability and labour market constraints. Regardless, as the largest generation following the post-World War II baby boom, Millennials will surely leave their mark on cities. This book assesses the impact of Millennials on cities. It asks how the Millennial generation differs from previous generations in terms of their labour market experiences, housing outcomes, transportation decisions, the opportunities available to them, and the constraints they face. It also explores the urban planning and public policy implications that arise from these generational shifts. This book offers a generational lens that faculty, students and other readers with interest in the fields of urban studies, planning, geography, economic development, demography, or sociology will find useful in interpreting contemporary U.S. and Canadian cities. It also provides guidance to planners and policymakers on how to think about Millennials in their work and make decisions that will allow all generations to thrive.

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

Harry Potter and the Millennials tells the fascinating story of how the team designed the study and gathered results, explains what conclusions can and cannot be drawn, and reveals the challenges social scientists face in studying political science, sociology, and mass communication. Specifically, the evidence indicates that Harry Potter fans are more open to diversity and are more politically tolerant than nonfans; fans are also less authoritarian, less likely to support the use of deadly force or torture, more politically active, and more likely to have had a negative view of the Bush administration. Furthermore, these differences do not disappear when controlling for other important predictors of these perspectives, lending support to the argument that the series indeed had an independent effect on its audience. In this clear and cogent account, Gierzynski demonstrates how social scientists develop and design research questions and studies.

Who is Gen-Z? Why are Gen-Zers always online? Why should you care about Gen-Z? The Gen-Z Book: The A to Z About Gen-Z answers those questions and more. Readers will understand what Generation Z is all about, why they are important, the impact they are making on our world today, and why we should value them. This book explores the intersection of Gen-Z, technology, and change, and encourages other generations to work with Gen-Z to create a more equitable future for all. You will love this book if you care about the future. Whether you're a teacher, parent, politician, business owner, or a Gen-Zer yourself, everyone can find value in this book. Gen-Z is the largest and most diverse generation to date, and it is to everyone's benefit to understand how Gen-Z operates.