The New Ab Normal

Much has been written about Covid-19 victims, how scientists raced to understand and treat the disease, and how governments did (or did not) protect their citizens. Less has been written about the pandemic’s impact on the global economy and how companies coped as the competitive environment was upended. In his new book, "The New (Ab)Normal", MIT Professor Yossi Sheffi maps how the Covid-19 pandemic impacted business, supply chains, and society. He exposes the critical role supply chains play in helping people, governments, and companies to manage the crisis. The book draws on executive interviews, pandemic media coverage, and historical analyses. Sheffi also builds on themes from his books "The Resilient Enterprise" (2005) and "The Power of Resilience" (2015) to enrich the narrative. The author paints a compelling picture of how the Covid-19 virus is changing many facets of human life and what our post-pandemic world might look like. This must-read book helps companies to redefine their business models and adjust to a fast-evolving economic landscape. The stage is set In Part 1 of the book, “What Happened,” the author looks at how companies fought to mend the global economic fabric even as the virus ripped more holes in it. Part 2, “Living with Uncertainty,” views the crisis through a supply chain risk management lens derived from Yossi Sheffi’s previous books. This perspective shows how companies create corporate immune systems to quickly recognize and manage large-scale disruptions. The ongoing pandemic is creating a new normal in life, work, and education—covered in Part 3, “Adjustment Required.” Consumer fears about the contagion as well as government mandates require businesses in industries such as retail, hospitality, entertainment, sports, and education to create “safe zones” for workers and customers. Many elements of the book – especially in Part 4, “Supply Chains for the Future” – show how the virus accelerated preexisting trends in technology adoption. China was the epicenter of the pandemic; it also was the first nation to be disrupted and recover. Part 5 of the book, “Of Politics and Pandemics,” explains why reports that companies are abandoning China in favor of other offshore manufacturing centers do not reflect reality. Fundamentally, The New (Ab)Normal is about businesses trying to create a better future in a time of extreme uncertainty – a point emphasized in Part 6, “The Next Opportunities.” The outlook is not necessarily gloomy. The advance of technology is accelerating, a trend that can level the playing field between small and large companies. Nimble small businesses are using a growing array of off-the-shelf cloud computing and mobile apps to deploy sophisticated technologies in their supply chains and customer interfaces. The New (Ab)Normal Another new normal is working from home. Remote working enables individuals to live anywhere and companies to recruit talent from anywhere. Education, especially higher education, faces a major disruption (and major opportunity) that is likely to shake the high-cost model of in-person education in favor of online or hybrid education. Regrettably, the book recognizes one trend accentuated by Covid-19--the growing inequality, and anticipates that the new normal will be more stratified.

The veteran producer and author of the bestseller Hello, He Lied takes a witty and critical look at the new Hollywood. Over the past decade, producer Lynda Obst gradually realized she was working in a Hollywood that was undergoing a drastic transformation. The industry where everything had once been familiar to her was suddenly disturbingly strange. Combining her own industry experience and interviews with the brightest minds in the business, Obst explains what has stalled the vast moviemaking machine. The calamitous DVD collapse helped usher in what she calls the New Abnormal (because Hollywood was never normal to begin with), where studios are now heavily dependent on foreign markets for profit, a situation which directly impacts the kind of entertainment we get to see. Can comedy survive if they don’t get our jokes in Seoul or allow them in China? Why are studios making fewer movies than ever—and why are they bigger, more expensive and nearly always sequels or recycled ideas? Obst writes with affection, regret, humor and hope, and her behind-the-scenes vantage point allows her to explore what has changed in Hollywood like no one else has. This candid, insightful account explains what has happened to the movie business and explores whether it’ll ever return to making the movies we love—the classics that make us laugh or cry, or that we just can’t stop talking about.

COVID-19 has demonstrated clearly that businesses, nonprofits, individuals, and governments are terrible at dealing effectively with large-scale disasters that take the form of slow-moving train-wrecks. Using cutting-edge research in cognitive neuroscience and behavioral economics on dangerous judgement errors (cognitive biases), this book first explains why we respond so poorly to slow-moving, high-impact, and long-term crises. Next, the book shares research-based strategies for how organizations and individuals can adapt effectively to the new abnormal of the COVID-19 pandemic and similar disasters. Finally, it shows how to develop an effective strategic plan and make the best major decisions in the context of the uncertainty and ambiguity brought about by COVID-19 and other slow-moving large-scale catastrophes. Gleb Tsipursky combines research-based strategies with real-life stories from his business and nonprofit clients as they adapt to the pandemic. The "Resilience Series" is the result of an intensive, collaborative effort of our authors in response to the 2020 coronavirus epidemic. Each volume offers expert advice for developing the practical, emotional and spiritual skills that you can master to become more resilient in a time of crisis.

In the 'New Normal' central banks set their interest rate to zero and print money through massive quantitative easing, while finance ministries run huge fiscal deficits. Yet inflation remains minimal. Zero Interest Policy and the New Abnormal explains why. It also explains why the New Normal is really the New Abnormal, and why it can't last. This study traces the academic roots of the New Abnormal to a conceptual confusion about the 'natural rates of interest', and postmodernism in macroeconomics, exemplified by the DSGE (dynamic stochastic general equilibrium) movement. It develops a theory of 'existential risk' which is concerned with the collapse of political economies such the Bretton Woods system and the New Abnormal. The book demonstrates that existential risk expresses itself in the growing gap between the natural rate of interest, measured by the rate of return on capital, and the real rate of interest, as well as in the development of cryptocurrencies. Beenstock develops a theory of 'kinetic inflation' based on Keynes' liquidity trap, which accounts for the absence of inflation in the New Abnormal, and predicts its outbreak when zero interest policy ends. He also explores the adverse social consequences of the New Abnormal for fertility, pensions, house prices, economic inequality, and intergenerational equity and establishes a causal link from the New Abnormal to Covid-19 mitigation policy, and from the latter to the intensification of the New Abnormal. Finally, it assesses the prospects for ending the New Abnormal, and an orderly return to the Old Normal. The alternative is to crash-out of the New Abnormal chaotically.

The coronavirus pandemic conferred enormous power on certain government officials. They have no intention of giving it up. In the space of a few weeks in early 2020, Americans witnessed the imposition of previously unimagined social controls by the biomedical security state—the unelected technocrats who suddenly enjoyed nearly absolute power to incarcerate, isolate, and medicate the entire population. In this chilling new book, a dissident scientist reveals the people and organizations that form the biomedical security state its role in the origin of the pandemic and shaping the government response why it is a threat to science, public health, and individual freedom what can be done to confront and defeat this new Leviathan When covid-19 broke out, Dr. Aaron Kheriaty’s work put him on the front lines. Realizing that the mental, physical, and economic toll of lockdowns was catastrophic, he began to protest that the cure was worse than the disease—an intolerable heresy. When he refused vaccination because he had natural immunity from a previous infection, the University of California, Irvine, medical school fired him. He fought back, in the courts and in the media, and has become a reliable source of truth amid official obfuscation and censorship. Now it’s time for all of us to fight back. The deadly and arrogant misrule of the biomedical security state must not become the "new normal."

#1 NATIONAL BESTSELLER NEW YORK TIMES BESTSELLER “This riveting and beautifully written tale has profound implications for all of our lives, including the practice of medicine and mental health.” —Bessel van der Kolk, MD, #1 New York Times bestselling author of The Body Keeps the Score “Wise, sophisticated, rigorous and creative: an intellectual and compassionate investigation of who we are and who we may become. Essential reading for anyone with a past and a future.” —Tara Westover, New York Times bestselling author of Educated “The Myth of Normal is a book literally everyone will be enriched by—a wise, profound and healing work that is the culmination of Dr. Maté's many years of deep and painfully accumulated wisdom.” —Johann Hari, New York Times bestselling author of Stolen Focus “Gabor and Daniel Maté have delivered a book in which readers can seek refuge and solace during moments of profound personal and social crisis. The Myth of Normal is an essential compass during disorienting times.” —Esther Perel, psychotherapist, author, and host of Where Should We Begin From our most trusted and compassionate authority on stress, trauma, and mental well-being—a groundbreaking investigation into the causes of illness, a bracing critique of how our society breeds disease, and a pathway to health and healing. Gabor Maté’s internationally bestselling books have changed the way we look at addiction and have been integral in shifting the conversations around ADHD, stress, disease, embodied trauma, and parenting. Now, in this revolutionary book, he eloquently dissects how in Western countries that pride themselves on their health care systems, chronic illness and general ill health are on the rise. So what is really “normal” when it comes to health? For all our expertise and technological sophistication, Western medicine often fails to treat the whole person, ignoring how today’s culture stresses the body, burdens the immune system, and undermines emotional balance. In The Myth of Normal, co-written with his son Daniel, Maté brings his perspective to the great untangling of common myths about what makes us sick, connects the dots between the maladies of individuals and the declining soundness of society, and offers a compassionate guide for health and healing. The result is Maté’s most ambitious and urgent book yet.

This fascinating volume tackles the history of the terms 'normal' and 'abnormal'. Originally meaning 'as occurring in nature', normality has taken on significant cultural gravitas and this book recognizes and explores that fact. The essays engage with the concepts of the normal and the abnormal from the perspectives of a variety of academic disciplines – ranging from art history to social history of medicine, literature, and science studies to sociology and cultural anthropology. The contributors use as their conceptual anchors the works of moral and political philosophers such as Canguilhem, Foucault and Hacking, as well as the ideas put forward by sociologists including Durkheim and Illich. With contributions from a range of scholars across differing disciplines, this book will have a broad appeal to students in many areas of history.

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