The Professional Financial Advisor Iv

After decades of debate, sweeping changes have transformed the financial services industry. At the same time, more and more Canadians are turning to professionals to invest their money and arrange their financial affairs. John J. De Goey argues that financial advisors are changing the way they do business. Instead of earning commissions for placing products, they are increasingly charging fees for rendering more professional services. In the process, they are putting the interests of their clients ahead of the interests of their employers and product suppliers. Investors are finally becoming empowered to make informed decisions about whom they work with. This book will help them avoid the industry's bad apples. This fourth edition is updated to keep you on top of recent changes in the industry and is written in an accessible manner. Whether you work in the financial services industry or are currently an investor, it should be required reading.

Sweeping changes have hit the financial services industry at the same time as more and more Canadians are turning to professionals to invest their money. Consumers want to work with qualified professionals, but are often left to work with narrow, product-based sales representatives. John J De Goey argues that financial advisers need to change the way they do business. Instead of earning commissions for placing products, they need to begin charging fees for rendering services. In the process, advisors will be putting the interests of their clients ahead of the interests of their employers and product suppliers for the first time. In essence, De Goey is calling for the professionalisation of the financial services industry. This new edition is updated to keep you on top of recent changes in the industry and is written in a more accessible manner. Whether you work in the financial services industry or are currently an investor, De Goey's book should be required reading. He makes complex issues understandable for consumers, and at the same time, encourages advisors to "do the right thing".

Based on interviews with fifteen top financial advisors, each doing several million dollars’ worth of business every year, this priceless tool contains universal principles to guide both veteran and new financial professionals to immediate success. The Million-Dollar Financial Advisor distills these success principles into thirteen distinct step-by-step lessons that teach readers how to build and focus on client relationships, have a top advisor mindset, develop a long-term approach, and much more. The book also features two complete case studies, featuring a “best of the best” advisor whose incredible success showcases the power of all the book's principles working together in concert, and an account of a remarkable and inspiring career turn around that demonstrates it's never too late to reinvent yourself. Brimming with practical advice from author David J. Mullen and expert insights from his interview subjects, The Million-Dollar Financial Advisor equips any financial advisor to succeed-- regardless of market conditions.

A how to guide to avoiding the mistakes ineffective financial advisors most often make Based on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an elite practice: business analysis, strategic vision, exceptional client service, and acquiring high net worth clients. Told through the story of a purely fictional and completely average financial advisor, each chapter begins with an ineffective habit that is then countered with a discipline that improves business results and adds value. The book Details a step-by-step strategy for working through current clients, rather than relying on cold calling to form new relationships Includes anecdotes collected through both personal experience and stories relayed to him by clients and colleagues Provides question and answer segments, examples, and homework assignments Ineffective Habits of Financial Advisors (and the Disciplines to Break Them shows you how to deliver exceptional service while generating higher revenue per client.

The Complete Financial Advisor- Creating Exceptional Careers for Financial Advisors! The 7 Steps to Becoming a Complete Financial Advisor in Today's marketplace are the cornerstone to this book. This is a "how to" career book for someone considering a career as a financial advisor, someone having just begun their career as an advisor, or an advisor struggling to build a successful career and become a million dollar producer! This book can help you become a better advisor today! The book discusses the 3 primary steps in building a million dollar practice-the advisor, the client, and the practice-and the keys to gaining the rewards a career as an advisor can bring. As an advisor you need to be in the right channel for your personality and selling style; when prospecting, you need to know what type of client to look for, where they are, and what attracts them to an advisor, and then you need to build the office/practice environment that the high net worth client expects- "The Concierge Level practice"! The book also discusses marketing strategies, referral strategies, and professional designations. Get "in the zone", revitalize and reenergize your career, and look forward to getting to work each and every day! Don't be part of the more than 80% of advisors that fail after 4 years and start being part of the top 20% that succeed! Get the rewards from life that you deserve with a successful career as a Complete Financial Advisor! Business franchises succeed and go it alone small business fail because of one factor- they have a business plan and they "don't wing it!" This book gives today's advisor a business plan for success! Stop "winging it" and become a Complete Financial Advisor today!

The financial services industry is in the midst of a transformation from a commission-based industry to a bona fide profession. A number of changes are accelerating this transformation: an ongoing transition to fee-based advice, a crying need for consumer protection and a growing consensus that credentials and training are required. More change is to come. John J De Goey argues that consumers have grown justifiably sceptical about the motives of their advisors and the firms they work for. Unless additional sweeping changes occur, that lost confidence may never be restored. This book makes complex issues understandable for consumers and simultaneously acts as a wake-up call for less professional advisors to pull up their bootstraps or risk being left behind. De Goey's logic clearly demonstrates that the industry has a lot of explaining to do. Consumers, advisors, the media, regulators and politicians will have a role to play in carving out a better way of delivering competent, credible and independent financial advice in the future.