The Professional Financial Advisor

After decades of debate, sweeping changes have transformed the financial services industry. At the same time, more and more Canadians are turning to professionals to invest their money and arrange their financial affairs. John J. De Goey argues that financial advisors are changing the way they do business. Instead of earning commissions for placing products, they are increasingly charging fees for rendering more professional services. In the process, they are putting the interests of their clients ahead of the interests of their employers and product suppliers. Investors are finally becoming empowered to make informed decisions about whom they work with. This book will help them avoid the industry's bad apples. This fourth edition is updated to keep you on top of recent changes in the industry and is written in an accessible manner. Whether you work in the financial services industry or are currently an investor, it should be required reading.

Sweeping changes have hit the financial services industry at the same time as more and more Canadians are turning to professionals to invest their money. Consumers want to work with qualified professionals, but are often left to work with narrow, product-based sales representatives.

Find out what it takes to be a financial advisor with character... Financial advisors show people better ways to manage their money. They help their clients: •Invest in stocks and bonds; •Save for the future; •Plan for home ownership; •Set aside funds for their children's college education; and •Look ahead toward retirement. Find out what you'll need if you pursue a career in this field: The education... The experience... The integrity... And the respect for others. Financial Advisor will tell you what you'll need.

Praise for Who's Watching Your Money? "The biggest decision every investor faces is the selection of a trustworthy financial advisor. It is also one of the toughest. There is a lot at stake: your assets and your financial future. So, it pays to make the right choice. With almost one million financial advisors in America, how can you pick the right one? Waymire has the perfect answer." –Paul B. Farrell, JD, PhD, columnist, CBS Marketwatch.com Don’t let blind trust determine your financial future. Read Who’s Watching Your Money? and learn how you can overcome the daunting task of finding a competent, trustworthy financial advisor. Who’s Watching Your Money? is an invaluable guide for the millions of investors who have either unknowingly selected a poor-quality advisor or have yet to find someone to help them achieve their financial goals. Filled with in-depth insights and expert advice, this book skillfully describes the problems associated with finding, evaluating, selecting, and monitoring a financial advisor. To guide you on your journey, Who’s Watching Your Money? outlines "The 17 Paladin Principles." These proven principles–developed by author Jack Waymire–provide a summary solution that will dramatically increase the probability of finding a quality advisor to help secure your financial future. Knowledge is power, and after reading Who’s Watching Your Money?, you’ll be empowered to take control of your financial future before you run out of time.

The financial services industry is in the midst of a transformation from a commission-based industry to a bona fide profession. A number of changes are accelerating this transformation: an ongoing transition to fee-based advice, a crying need for consumer protection and a growing consensus that credentials and training are required. More change is to come. John J De Goey argues that consumers have grown justifiably sceptical about the motives of their advisors and the firms they work for. Unless additional sweeping changes occur, that lost confidence may never be restored. This book makes complex issues understandable for consumers and simultaneously acts as a wake-up call for less professional advisors to pull up their bootstraps or risk being left behind. De Goey's logic clearly demonstrates that the industry has a lot of explaining to do. Consumers, advisors, the media, regulators and politicians will have a role to play in carving out a better way of delivering competent, credible and independent financial advice in the future.

Sweeping changes have hit the financial services industry at the same time as more and more Canadians are turning to professionals to invest their money. Consumers want to work with qualified professionals, but are often left to work with narrow, product-based sales representatives. John J De Goey argues that financial advisers need to change the way they do business. Instead of earning commissions for placing products, they need to begin charging fees for rendering services. In the process, advisors will be putting the interests of their clients ahead of the interests of their employers and product suppliers for the first time. In essence, De Goey is calling for the professionalisation of the financial services industry. This new edition is updated to keep you on top of recent changes in the industry and is written in a more accessible manner. Whether you work in the financial services industry or are currently an investor, De Goey's book should be required reading. He makes complex issues understandable for consumers, and at the same time, encourages advisors to "do the right thing".

A must-have reference for financial advisors In step-by-step detail, Success as a Financial Advisor For Dummies covers how a current or would-be financial advisor can maximize their professional success through a series of behaviors, activities, and specific client-centric value propositions. In a time when federal regulators are changing the landscape on the standard of care that financial services clients should expect from their advisors, this book affords professionals insight on how they can be evolving their practices to align with the regulatory and technological trends currently underway. Inside, you’ll find out how a financial advisor can be a true fiduciary, how to compete against the growing field of robo-advisors, and how the passive investing trend is actually all about being an active investor. Additionally, you’ll discover time-tested advice on building and focusing on client relationships, having a top advisor mindset, and much more. Master the seven core competencies Attract and win new business Pick the right clients Benchmark your performance Start your own firm Brimming with practical expert advice, Success as a Financial Advisor For Dummies is a priceless success tool for any wannabe or experienced financial advisor.