The Red Tape Guerrilla

An attempt to highlight the bureaucracy existing in the Indian government.

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology

From the hills and valleys of the eastern Confederate states to the sun-drenched plains of Missouri and "Bleeding Kansas," a vicious, clandestine war was fought behind the big-battle clashes of the American Civil War. In the east, John Singleton Mosby became renowned for the daring hit-and-run tactics of his rebel horsemen. Here a relatively civilized war was fought; women and children usually left with a roof over their heads. But along the Kansas-Missouri border it was a far more brutal clash; no quarter given. William Clarke Quantrill and William "Bloody Bill" Anderson became notorious for their savagery.

Behind Japanese Lines has a great deal to say about the relations with the Filipinos and about the problems of dealing with and fighting the Hukbalahaps, the communist guerrillas or, indeed, in opposing the Japanese. This book adds considerable insights into the significance of guerrilla warfare as it relates to modern warfare in general.

During the Civil War, the majority of Kentuckians supported the Union under the leadership of Henry Clay, but one part of the state presented a striking exception. The Jackson Purchase—bounded by the Mississippi River to the west, the Ohio River to the north, and the Tennessee River to the east—fought hard for separation and secession, and produced eight times more Confederates than Union soldiers. Supporting states' rights and slavery, these eight counties in the westernmost part of the commonwealth were so pro-Confederate that the Purchase was dubbed "the South Carolina of Kentucky." The first dedicated study of this key region, Kentucky Confederates provides valuable insights into a misunderstood and understudied part of Civil War history. Author Berry Craig begins by exploring the development of the Purchase from 1818, when Andrew Jackson and Isaac Shelby acquired it from the Chickasaw tribe. Geographically isolated from the rest of the Bluegrass State, the area's early settlers came from the South, and rail and river trade linked the region to Memphis and western Tennessee rather than to points north and east. Craig draws from an impressive array of primary documents, including newspapers, letters, and diaries, to reveal the regional and national impact this unique territory had on the nation's greatest conflict. Offering an important new perspective on this rebellious borderland and its failed bid for secession, Kentucky Confederates will serve as the standard text on the subject for years to come.

As society has become increasingly aware of environmental issues, the challenge of structuring public participation opportunities that strengthen democracy, while promoting more sustainable communities has become crucial for many natural resource agencies, industries, interest groups and publics. The processes of negotiating between the often disparate values held by these diverse groups, and formulating and implementing policies that enable people to fulfil goals associated with these values, can strengthen communities as well as tear them apart. This book provides a critical examination of the role communication plays in social transition, through both construction and destruction of community. The authors examine the processes and practices put in play when people who may or may not have previously seen themselves as interconnected, communicate with each other, often in situations where they are competing for the same resources. Drawing upon a diverse selection of case-studies on the American, Asian and European continents, the chapters chart a range of approaches to environmental communication, including symbolic construction, modes of organising and agonistic politics of communication. This volume will be of great interest to researchers, teachers, and practitioners of environmental communication, environmental conflict, community development and natural resource management.