The Relationship Economy

Creating Authentic Customer Connections in a High-Tech World In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever—and they will be the key to success for businesses moving forward. As he aptly states, “Being able to build true sustainable relationships is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates the emotional connections that build true customer loyalty.” This book reminds readers of the importance of personal connections and shows them how to attain meaningful, lasting relationships with their customers.

Our current economic system is unsustainable. Its fundamental elements, unlimited growth, and endless wealth accumulation fly in the face of the fact that the Earth's resources are clearly finite. In this work, the authors offer a comprehensive new economic model.

The convergence of technology that accelerates the power of relationships and facilitates dynamic communications-- peer to peer and to entire communities--is revolutionary to say the least. The book examines the factors that are influencing the emergence of The Relationship Economy. The book defines The Relationship Economy as: "The people and things we are connected with in our personal networks who or that distribute or consume our capital, which in turn influences our individual production outputs." The book analyzes the factors that are influencing an emerging economy based on the sum of factors driving massive and significant changes to the way everyone will work, play, and live. This emergence will have an especially profound effect on businesses and individuals. While individual factors are self-evident, the collective factors, taken as a whole, are the basis for individual conclusions for strategic opportunities that can be gained from the new economy. The book provides the knowledge, tools and suggested skills necessary for improved comprehension of the strategic issues required to succeed in The Relationship Economy, and provides the context of actions that enable success. It covers an emerging opportunity for the global community of users/consumers/prosumers/citizens, consumer brands, corporations, non-governmental organizations and governments to play a critical role in forging this new carbon neutral economy: The Relationship Economy. This book details an emerging economy, driven by factors that are affecting massive changes to the way people work, play, and live. This emergence will have an especially profound effect on business. While individual factors are self-evident, when taken collectively, they are the basis that individuals use to identify strategic opportunities to be gained from the new economy. Starting with a foreword by Doc Searls, Co-Author of 'The Cluetrain Manifesto', this book is a foundational resource for individuals and entities to use as each begins to plan for participation in the accelerated changes brought on my technological advances of the World Wide Web. The goal of the book is to enable all parties to gain perspectives, knowledge, and insights as to the dynamics of technology, the impact of changes brought on by the social Web, and what factors should be considered for the purposes of planning for success.

In our changing consumer landscape, it’s not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This book contains practical examples and takes a look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation’s culture to focus on both human relationships and analytics and grow a healthier financial bottom line.Learn how to: find customers willing to build a long-term relationship; invest in loyal customers without going bankrupt; understand the impact of pricing; explore the power of big data with common sense; discover deeper customer needs.

This book is the first attempt to bridge the current divide between studies addressing "economic nationalism" as a deliberate ideology and movement of economic 'nation-building', and the literature concerned with more diffuse expressions of economic "nationness"—from national economic symbols and memories, to the "banal" world of product communication. The editors seeks to highlight the importance of economic issues for the study of nations and nationalism, and its findings point to the need to give economic phenomena a more prominent place in the field of nationalism studies. The authors of the essays come from disciplines as diverse as economic and cultural history, political science, business studies, as well as sociology and anthropology. Their chapters address the nationalism-economy nexus in a variety of realms, including trade, foreign investment, and national control over resources, as well as consumption, migration, and welfare state policies. Some of the case studies have a historical focus on nation-building in the nineteenth and early twentieth centuries, while others are concerned with contemporary developments. Several contributions provide in-depth analyses of single cases while others employ a comparative method. The geographical focus of the contributions vary widely, although, on balance, the majority of our authors deal with European countries.

Maps out the implications of a customer-driven business revolution that's flipping the paradigm of supply and demand, and putting consumers in charge.

How America's global financial power was created and shaped through its special relationship with Britain The rise of global finance in the latter half of the twentieth century has long been understood as one chapter in a larger story about the postwar growth of the United States. The Political Economy of the Special Relationship challenges this popular narrative. Revealing the Anglo-American origins of financial globalization, Jeremy Green sheds new light on Britain’s hugely significant, but often overlooked, role in remaking international capitalism alongside America. Drawing from new archival research, Green questions the conventional view of international economic history as a series of cyclical transitions among hegemonic powers. Instead, he explores the longstanding interactive role of private and public financial institutions in Britain and the United States—most notably the close links between their financial markets, central banks, and monetary and fiscal policies. He shows that America’s unparalleled post-WWII financial power was facilitated, and in important ways constrained, by British capitalism, as the United States often had to work with and through British politicians, officials, and bankers to achieve its vision of a liberal economic order. Transatlantic integration and competition spurred the rise of the financial sector, an increased reliance on debt, a global easing of regulation, the ascendance of monetarism, and the transition to neoliberalism. From the gold standard to the recent global financial crisis and beyond, The Political Economy of the Special Relationship recasts the history of global finance through the prism of Anglo-American development.

Mainstream economics offers a perspective on the gift which is constructed around exchange, axioms of self-interest, instrumental rationality and utility-maximisation – concepts that predominate within conventional forms of economic analysis. Recognising the gift as an example of social practice underpinned by social institutions, this book moves beyond this utilitarian approach to explore perspectives on the gift from social and institutional economics. Through contributions from an international and interdisciplinary cast of authors, the chapters explore key questions such as: what is the relationship between social institutions, on the one hand, and gift, exchange, reciprocity on the other? What are the social mechanisms that underpin gift and gift-giving actions? And finally, what is the relationship between individuals, societies, gift-giving and cooperation? The answers to these questions and others serve to highlight the importance of the analysis of gift in economics and other social sciences. The book also demonstrates the potential of the analysis of the gift to contribute to solving current problems for humanity at various levels of social aggregation. This key text makes a significant contribution to the literature on the gift which will be of interest to readers of heterodox economics, social anthropology, philosophy of economics, sociology and political philosophy.