The Survey Kit

The kit that helped thousands of researchers and students do better survey research in the 90's has been completely updated and revised for the issues of the 21st century! "The Survey Kit is an easy-to-understand, easy-to-follow, comprehensive guide for the novice survey researcher. In addition, it provides useful information about some qualitative research techniques such as interviews, focus groups, observational analysis, and content analysis. Pedagogical features in each volume such as checklists, reasonable resources needed, tips, and decision matrices help students focus on important aspects of the survey process and provide them with a sense of real life application. Detailed discussions of personal interviewing (survey and in-depth), focus group techniques, and risks and odds are welcome additions to the new volumes." --Juanita M. Firestone, University of Texas, San Antonio

Planning and conducting successful surveys requires a great deal of time, energy and know-how. While the time and energy components are relatively easy to find, what is often difficult is acquiring the know-how actually to plan, conduct and analyze a survey. An invaluable resource, The Survey Kit offers all the information necessary for conducting a state-of-the-art survey - from the initial planning stages through analyzing and reporting the data.

Features the characteristics and uses of qualitative surveys. This title covers: the steps in a content analysis of qualitative data; survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct; and, more.

How can a survey be designed more effectively? What is the purpose of the survey - to describe, compare or predict a response? By answering these questions through explanations and demonstrations, How to Design Surveys offers guidelines for experimental designs of surveys, as well as of cross-sectional, cohort and case-control designs, and provides checklists of risks to avoid for internal and external validity.

How to Report on Surveys demonstrates how to prepare more effective verbal and written survey reports. The book includes guidelines for preparing overhead transparencies and a step-by-step account of how to talk about a survey and the data analysis. It also shows how to prepare written reports for both technical and general audiences.

Presents examples and explanations of the major features of high-quality survey systems. This book includes guidelines for experimental and observational designs of surveys, as well as for cross-sectional, cohort and case-control designs. It also provides checklists of risks to avoid for internal and external validity of a design.

Planning and conducting successful surveys requires a great deal of time, energy and know-how. While the time and energy components are relatively easy to find, what is often difficult is acquiring the know-how actually to plan, conduct and analyze a survey. An invaluable resource, The Survey Kit offers all the information necessary for conducting a state-of-the-art survey - from the initial planning stages through analyzing and reporting the data.