Time Dependent Measures of Perception in Sensory Evaluation

Time Dependent Measures of Perception in Sensory Evaluation
Author: Joanne Hort,Sarah E. Kemp,Tracey Hollowood
Publsiher: John Wiley & Sons
Total Pages: 411
Release: 2017-03-20
Genre: Technology & Engineering
ISBN: 9780470671382

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Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably during the course of consumption/use. Special techniques are used in product development to measure these changes in order to optimise product delivery to consumers. Time-Dependent Measures of Perception in Sensory Evaluation explores the many facets of time-dependent perception including mastication and food breakdown, sensory-specific satiety and sensory memory. Both traditional and cutting-edge techniques and applications used to measure temporal changes in sensory perception over time are reviewed, and insights into the way in which sensory properties drive consumer acceptance and behaviour are provided. This book will be a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students; and industry-based researchers in QA/QC, R&D and marketing.

Time Dependent Measures of Perception in Sensory Evaluation

Time Dependent Measures of Perception in Sensory Evaluation
Author: Joanne Hort,Sarah E. Kemp,Tracey Hollowood
Publsiher: John Wiley & Sons
Total Pages: 456
Release: 2017-02-21
Genre: Technology & Engineering
ISBN: 9781118991688

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Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably during the course of consumption/use. Special techniques are used in product development to measure these changes in order to optimise product delivery to consumers. Time-Dependent Measures of Perception in Sensory Evaluation explores the many facets of time-dependent perception including mastication and food breakdown, sensory-specific satiety and sensory memory. Both traditional and cutting-edge techniques and applications used to measure temporal changes in sensory perception over time are reviewed, and insights into the way in which sensory properties drive consumer acceptance and behaviour are provided. This book will be a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students; and industry-based researchers in QA/QC, R&D and marketing.

Application of Neural Technology to Neuro Management and Neuro Marketing

Application of Neural Technology to Neuro Management and Neuro Marketing
Author: Ioan Opris,Sorin Cristian Ionescu,Mikhail A. Lebedev,Frederic Boy,Peter Lewinski,Laura Ballerini
Publsiher: Frontiers Media SA
Total Pages: 243
Release: 2020-04-03
Genre: Electronic Book
ISBN: 9782889635429

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Delivering Functionality in Foods

Delivering Functionality in Foods
Author: António Vicente,Cristina Silva,Chelo Gonzalez
Publsiher: Springer Nature
Total Pages: 204
Release: 2022-01-01
Genre: Technology & Engineering
ISBN: 9783030835705

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This singular text aims to strengthen the scientific understanding of food product design and engineering, and to stimulate and accelerate the development of innovative, complex and highly structured products and suitable production processes. By gathering an interdisciplinary team of scientists from the research areas of food engineering, biophysics, applied soft matter, food technology and applied human nutrition, this book contributes to an integrated process and product design approach for creating innovative, multi-phase structured foods delivering functionality. Delivering functionality in foods: from structure design to product engineering serves as an important reference for food engineers, food technologists and nutritionists, covering all aspects of the design of food structures and their application in the development of functional food products. From the delivery of health-related functionalities to process and product engineering for delivery of multiple food properties, this work provides a comprehensive overview of the knowledge, processes and technologies required for the design of functional foods.

Sensory Evaluation

Sensory Evaluation
Author: Sarah E. Kemp,Tracey Hollowood,Joanne Hort
Publsiher: John Wiley & Sons
Total Pages: 210
Release: 2011-08-26
Genre: Technology & Engineering
ISBN: 9781444360516

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This book is a practical guide to sensory evaluation methods and techniques in the food, cosmetic and household product industries. It explains the suitability of different testing methods for different situations and offers step-by-step instructions on how to perform the various types of tests. Covering a broad range of food and non-food product applications, the book is designed to be used as a practical reference in the testing environment; a training manual for new recruits into sensory science, and a course book for students undertaking industrial training or academic study.

The Measurement of Sensation

The Measurement of Sensation
Author: Donald Laming
Publsiher: OUP Oxford
Total Pages: 277
Release: 1997-06-26
Genre: Psychology
ISBN: 9780191545665

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The publication in 1957 of S.S. Stevens' famous paper, On the psychophysical law, ignited a controversy which has continued ever since relating to people's subjective judgements of physical reality. Why is it that the perception of sensation can diverge so sharply from the magnitude of the stimulus? How should sensation be measured? Donald Laming brings together a diversity of ideas and a wealth of experimental evidence, and provides a challenging new perspective on the question which has fragmented the research community for nearly 40 years.

Descriptive Analysis in Sensory Evaluation

Descriptive Analysis in Sensory Evaluation
Author: Sarah E. Kemp,Joanne Hort,Tracey Hollowood
Publsiher: John Wiley & Sons
Total Pages: 744
Release: 2018-01-09
Genre: Technology & Engineering
ISBN: 9781118991671

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A comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. Descriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, manufacture and communication. Descriptive Analysis in Sensory Evaluation provides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies and future directions. This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis, and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis. Descriptive Analysis in Sensory Evaluation is a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students, and industry-based researchers in quality assurance, research and development, and marketing.

Visual Perception

Visual Perception
Author: Isak L. Nilsson,William V. Lindberg
Publsiher: Nova Science Publishers
Total Pages: 376
Release: 2008
Genre: Visual perception
ISBN: STANFORD:36105131760493

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In psychology, visual perception is the ability to interpret information from visible light reaching the eyes. The resulting perception is also known as eyesight, sight or vision. The various physiological components involved in vision are referred to collectively as the visual system. The visual system in humans allows individuals to assimilate information from the environment. The act of seeing starts when the lens of the eye focuses an image of its surroundings onto a light-sensitive membrane in the back of the eye, called the retina. The retina is actually part of the brain that is isolated to serve as a transducer for the conversion of patterns of light into neuronal signals. The lens of the eye focuses light on the photoreceptive cells of the retina, which detect the photons of light and respond by producing neural impulses. These signals are processed in a hierarchical fashion by different parts of the brain, from the retina to the lateral geniculate nucleus, to the primary and secondary visual cortex of the brain. The major problem in visual perception is that what people see is not simply a translation of retinal stimuli (i.e., the image on the retina). Thus people interested in perception have long struggled to explain what visual processing does to create what we actually see. This book presents leading edge research from around the globe on this field.