Ugly Is Only Skin Deep

IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.

Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.

This all-color book details the ubiquitous Beetle, from its beginnings in Germany, through its introduction in the United States in 1949, to the demise of the coupe in 1976 and the convertible in 1979, through the introduction of an all-new Bug. Burt lays out the complete evolution of this unique automotive milestone from "People's Car" to counterculture icon.

A groundbreaking study of proverbs in African-American speech from slave times to the present.

Imagine if you could educate your young child to be safe. Imagine if you could teach your youngster to feel good about who they are and cultivate self-esteem. What if you could coach your kids how to solve many of their own problems? In Fairy Tales to Help Children Grow, author Stephen Abramowitz uses puppet shows, fairy tales, and a coloring book to help your kids as they mature—learn to problem solve, be safe, and build self-esteem. Each lesson begins with a puppet show that introduces a problem a child is likely to encounter while interacting with others at school or around the home. A fairy tale illustrates the problem and offers a solution a youngster can identify with. After an adult (a teacher or parent) reinforces the objective, the child is encouraged to color a picture of the major character discussed in the fairy tale, helping them understand and grow.