Understanding The Corporate Annual Report

Annual corporate reports provide a window into a company?s strategy for future growth; however, many financial managers as well as the investing public focus exclusively on corporate earnings and fail to understand all the factors that comprise the earnings computation. Understanding Corporate Annual Reports explains the regulatory environment surrounding annual reports, providing a detailed review of how to read reports correctly. Using Home Depot?s annual report as the primary example, Brian Stanko and Thomas Zeller?s easy-to-use guide examines a variety of types of financial reports, addressing both SEC and FASB regulations. Understanding Corporate Annual Reports allows readers to appreciate the complete implications of a corporate annual report.

For courses in Financial Accounting, Financial Reporting, Financial Statement Analysis, Introduction to Business, or MBA finance courses. Understanding the Corporate Annual Report: Nuts, Bolts, and A Few Loose Screws provides a clearly written, step-by-step guide to understanding corporate annual reports. Authors Fraser and Ormiston instruct readers on how to ignore the PR letters from the corporate management team, engaging graphics, and other "garnishes" that typically accompany current annual reports in order to focus on what really counts--a company's performance and financial health! Throughout the text, the authors examine management's attempts to manipulate earnings and other performance measures, and they explain what the numbers in the report really mean.

How to cut through the public relations jargon and analyze a company's financial health and future prospects as it's spelled out in an annual report. Sound advice for non-expert investors in the stock market. New topics covered and explained in this edition include annual reports on the Internet, materiality, and financial derivatives. Titles in the easy-to-understand Business Keys series are directed at consumers and non-professionals, with advice on saving, investing, protecting assets, and increasing wealth through prudent money management. The books define terms, cut through business jargon, speak in plain language, and take the mystery out of business.

Introduction to the Corporate Annual Report Includes pre-selected annual reports or students can select their own company. The book stimulates a cross-functional learning experience (i.e., learning activities are integrated across disciplines) and goes beyond the common focus on whether or not to invest in a company. It requires students to link a company's strategic focus to its financial resources, market opportunities and make a decision about its future. And the book offers perforated pages and space for student reponses to facilitate delivery of assignments and ease of grading.