Unveiling Fashion

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.

This book explores the evolving relationship between fashion and transnational capitalism. It examines the inequalities and injustices that this relationship embodies and engenders within the interconnected domains of production, consumption, labour, and environmental ethics. It also considers national and transnational ways of evading, resisting, and dismantling those inequalities and injustices. An accessible and compelling read, Fashion’s Transnational Inequalities will appeal to students and scholars of fashion, sociology, politics, cultural studies, and all those interested in deconstructing the inequalities that exist in the fashion industry globally.

This collection arises from an international fashion conference held at Sapienza University in Rome, Italy, in May 2015. It is dedicated to one of the main indicators of social change, fashion, analysed within various scientific fields, historical periods, and geographical areas. It offers a comprehensive and detailed analysis of the world of clothes, starting from a historical perspective, religious clothes, and traditional costumes, and then exploring fashion theories and more recent approaches and developments in the media and advertisements. The book analyses the clothing of various cultures, including the Hittite peoples and the less explored fashion of Eastern Europe, and it deals with craft traditions and national costume in different areas, including China, Greece, Romania and Georgia. It also investigates the style of marginalized groups and youth movements and the interpretation of fashion in the studies and writings of sociologists, philosophers and linguists, such as Fausto Squillace and Christian Garve.

This book investigates ways of dressing, style and fashion as gendered and embodied, but equally as “religionized” phenomena, particularly focusing on one significant world religion: Islam. Through their clothing, Muslims negotiate concepts and interpretations of Islam and construct their intersectionally interwoven position in the world. Taking the interlinkages between ‘fashionized religion,’ ‘religionized fashion,’ commercialization and processes of feminization as a starting point, this book reshapes our understanding of gendered forms of religiosity and spirituality through the lens of gender and embodiment. Focusing mainly on the agency and creativity of women as they appropriate ways of performing and interpreting various modalities of Muslim clothing and body practices, the book investigates how these social actors deal with empowering conditions as well as restrictive situations. Foregrounding contemporary scholars’ diverse disciplinary, theoretical and methodological approaches, this book problematizes and complicates the discursive and lived interactions and intersections between gender, fashion, spirituality, religion, class, and ethnicity. It will be relevant to a broad audience of researchers across gender, sociology of religion, Islamic and fashion studies.

Volume II surveys the history of fashion from the nineteenth-century to the present day. Covering the period beginning with mass industry and ending with calls for sustainability, this volume challenges the meaning of modernity and modernism from a global perspective and reflects on important scholarship that has changed our understanding of the relationship between fashion and colonialism. Empires shifted and new powers rose, with fashion marking and contending with this change. The volume concludes with a critical view of fashion and globalisation, and explores the deep connections between the fashion industry, the global economy, and the politics of production and wearing in the contemporary world.

This book discusses Egyptian Muslim women’s dress as the social, political and ideological signifier of the changing attitudes towards Western modernity. It employs women’s clothing styles as a feminist act that provides rich insights into the power and limits of legal regulations and hegemonic discourses in constructing gendered and cultural borders in the modern Egyptian public sphere. Furthermore, through highlighting marginalized but significant models and historical moments of cultural exchange between Muslim and Western cultures through female dress, the book tells a third story beyond the binary model of an assumed modest oppressed traditional Muslim woman vis-à-vis consumer emancipated modern Western woman in mainstream Western discourse and literary representation.

Most consumers of luxury products and services use them as status symbols – symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury products invariably come at a heavy social and environmental cost. The luxury industry faces its biggest challenge yet in satisfying an emerging demand of successful consumerism – products that meet high environmental, social and ethical standards.This collection sees internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury goods companies in sourcing, producing and marketing luxury products. Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands represents the most comprehensive collection of current writing on the nascent relationship between sustainability and luxury. It will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable guidance for practitioners seeking the latest research to help them meet consumer demand for sustainable goods and services.

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.