Victor Papanek

The history and controversial roots of the social design movement, explored through the life and work of its leading pioneer, Victor Papanek. In Victor Papanek: Designer for the Real World, Alison Clarke explores the social design movement through the life of its leading pioneer, the Austrian American designer, theorist, and activist Victor Papanek. Papanek's 1971 best seller, Design for the Real World: Human Ecology and Social Change has been translated into twenty-two languages and never fallen out of print. Its politics of social design, anti-corporatism, and environmental sustainability have found renewed pertinence in the twenty-first century and dominate the agendas of design schools today. Drawing extensively on previously unexplored archival sources, Clarke uncovers and contextualizes the movement's controversial origins and contradictions.

The designer, author and design activist Victor J. Papanek anticipated an understanding of design as a tool for political change and social good that is more relevant today than ever. He was one of the first designers in the mainstream arena to critically question design's social and ecological consequences, introducing a new set of ethical questions into the design field. Victor Papanek: The Politics of Design presents an encompassing overview of Papanek's oeuvre, at the heart of which stood his preoccupation with the socially marginalized and his commitment to the interests of areas then called the Third World, as well as his involvement in the fields of ecology, bionics, sustainability and anti-consumerism. Alongside essays and interviews discussing Papanek's relevance in his own era, this book also presents current perspectives on his enduring legacy and its influence on contemporary design theory. Original Papanek family photographs, art and design work, drawings, correspondence and countless materials from the Victor J. Papanek Foundation archive at the University of Applied Arts Vienna are reproduced here for the first time, alongside work by both Papanek's contemporaries and designers working today.

A fresh edition of the sustainable design pioneer Victor Papanek’s classic and ever-relevant book examining the important role of design in combating climate change. Whether it’s horror at the plastic littering the world’s beaches or despair at the melting polar ice caps, the world is gradually waking up to the impending climate disaster. In The Green Imperative, Papanek argues for design that addresses these issues head-on. This means using materials that can be recycled and reused, no more pointless packaging, thinking about how products make us feel and engage all our senses, putting nature at the heart of design, working at a smaller scale, rejecting aesthetics for their own sake, and thinking before we buy. First published at the end of the twentieth century, this book offered a plethora of honest advice, clear examples, and withering critiques, laying out the flaws of and opportunities for the design world at that time. A quarter of a century on, Papanek’s lucid prose has lost none of its verve, and the problems he highlights have only become more urgent, giving today’s reader both a fascinating historical perspective on the issues at hand and a blueprint for how they might be solved.

Design for the Real World has been translated into over twenty languages since it first appeared in 1971; it has become the world's most widely read book on design and is an essential text in many design and architectural schools. This edition offers a blueprint for survival in the third millennium. Victor Papanek's lively and instructive guide shows how design can reduce pollution, overcrowding, starvation, obsolescence and other modern ills. He leads us away from 'fetish objects for a wasteful society' towards a new age of morally and environmentally responsible design.

In this book Papanek looks at the exciting possibilities for the future if architecture and design were to become environmentally and socially responsible. He shows how people can contribute to the well-being of the planet through awareness of design.

Victor Papanek's 1970 book Design for the Real World infuriated professional designers. It it he said the best thing they could do was to stop designing. In particular, he attacked style driven industrial design and trickster advertising. He was thrown out of several professional societies, yet was invited back to be a keynote speaker, because he told the truth, that design was too often style and fluff. Whole populations were being ignored- the handicapped, people in developing countries, the elderly, and children. Young people rallied to his call. His book was published in 23 languages, and has never gone out of print. Today, Victor Papanek is recognized as the father of sustainable design. Al Gowan's book tells how all of this came to be.