When Communication Became A Discipline

When Communication Became a Discipline argues that speech and journalism professors embraced the concept of communication between 1964 and 1982. They changed the names of their scholarly societies and journals and revised their academic curricula. Five “strands” of scholarship became and remain central to this transformation. Communication is not a traditional academic discipline, but its scholars convinced their colleagues to understand and embrace it. When Communication Became a Discipline presents an argument with historical evidence that illustrates scholarly creativity at its finest.

Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.

Communication studies is a fragmented field. As a result of its roots in various disciplinary traditions, it is built on fluid intellectual boundaries with no theoretical or analytical center. Should we worry about this state of dispersion or be concerned that the discipline does not meet the basic conditions that define an academic field of inquiry? Silvio Waisbord argues that communication studies is a post-discipline and that it is impossible to transcend fragmentation and specialization through a single project of intellectual unity. What brings communication studies together is an institutional architecture of academic units, professional associations, and journals, rather than a shared commitment to a common body of knowledge, questions, and debates. This should not, Waisbord argues, be a matter of concern. Communication studies is better served by recognizing dispersion, embracing pluralism, fostering cross-cutting lines of inquiry, and tackling real-world problems, rather than hoping to meet conditions which would qualify it as a discipline. Communication: A Post-Discipline is important reading for scholars and advanced students of communication studies, as well as anyone interested in the state of this fascinating and vital academic field.

In this book, a synthesis of philosophical anthropology in Plessner and Bourdieu is employed to critique scientific reductionism in psychiatry and to replace a disembodied medicalized image of humans with a constructive image of being human in communication.

Communication studies is a fragmented field. As a result of its roots in various disciplinary traditions, it is built on fluid intellectual boundaries with no theoretical or analytical center. Should we worry about this state of dispersion or be concerned that the discipline does not meet the basic conditions that define an academic field of inquiry? Silvio Waisbord argues that communication studies is a post-discipline and that it is impossible to transcend fragmentation and specialization through a single project of intellectual unity. What brings communication studies together is an institutional architecture of academic units, professional associations, and journals, rather than a shared commitment to a common body of knowledge, questions, and debates. This should not, Waisbord argues, be a matter of concern. Communication studies is better served by recognizing dispersion, embracing pluralism, fostering cross-cutting lines of inquiry, and tackling real-world problems, rather than hoping to meet conditions which would qualify it as a discipline. Communication: A Post-Discipline is important reading for scholars and advanced students of communication studies, as well as anyone interested in the state of this fascinating and vital academic field.

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term "communication" was an excellent general descriptor for the theory and research that each group aspired to create. Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart. While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals. Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, humanities, social sciences, and even the sciences. A key term in 21st Century communication, however, is convergence. Not only are media and technology converging with each other to produce new means of communicating, but individuals are increasingly using both new and existing communication tools to create new forms of communication. This convergence forces the various "camps" within the communication discipline to draw upon each other′s theories and research methods to keep up with explaining the rapidly changing communication environment. This convergence of ideas and theories provides a space to challenge conventional ways of thinking about the communication discipline, and that′s the goal of the SAGE 21st Century Reference Series volumes on Communication. General Editor William F. Eadie has sought to honor the diversity of the study of communication but also integrate that diversity into a coherent form, dividing communication study into four basic properties: 1) processes, 2) forms and types of communication, 3) characteristics to consider in creating messages, and 4) relationships between communicators. Via 100 chapters, this 2-volume set (available in both print and electronic formats) highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. The purpose is to provide undergraduate majors with an authoritative reference source that will serve their research needs going forward in this exciting field with more detailed information than encyclopedia entries but not as much jargon, detail or density as a journal article or a research handbook chapter. Comprehensive coverage captures all the major themes and subfields within communication. For instance, Volume 1 themes include the discipline of communication, approaches to the study of communication, key processes of communication, forms and types of communication, key characteristics of messages, key communication relationships, factors affecting communication, and challenges and opportunities for communication. Themes in Volume 2 are media as communication, communication as a profession, journalism, public relations, advertising, and media management. Authoritative content is provided by a stellar casts of authors who bring diverse approaches, diverse styles, and different points of view. Curricular-driven emphasis provides students with initial footholds on topics of interest in researching for term papers, in preparing for GREs, in consulting to determine directions to take in pursuing a senior thesis, graduate degree, career, etc. Uniform chapter structures make it easy for students to locate key information, with a more-or-less common chapter format of Introduction, Theory, Methods, Applications, Comparisons, Future Directions, Summary, Bibliography & Suggestions for Further Reading, and Cross References. Availability in print and electronic formats provides students with convenient, easy access.

The role of media is becoming increasingly important as globalization has developed. Given fast social transformation and technological development in China, the consequent environmental and health risks demand citizens integrate the communication and prevention of such risks as a significant part of their daily life. This book systematically discusses the communication process of typical environmental risk issues, and the complex interaction among multiple actors, including the public, media, experts, non-governmental organizations, and government in contemporary China. From a media-centered perspective, it applies major theories in the field of environmental and risk communication, and uses a variety of empirical research methods to unravel the complicated and unique experience of communication and governance. Combining theoretical reflections with real-life examples of Chinese scenarios, the authors not only encourage a dialogue between Western and Chinese academia but also inspire students and practitioners to apply risk communication theories to solving real-life problems. The book will appeal to students, scholars, and practitioners of risk and environmental communication studies.

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online