When Design Really Works

Design pervades every aspect of our lives from the clothes we wear to the simple items we use every day, like the spoon and toothbrush. This book takes a deeper look at the objects that enrich our lives through the examination of 80 classic designs that have stood the test of time.

Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

Learn how to REALLY improve outcomes for all students How do we remove learning barriers and provide all students with the opportunity to succeed? Written for both general and special educators from grades Pre-K through 12, What Really Works with Universal Design for Learning is the how-to guide for implementing aspects of Universal Design Learning (UDL) to help every student be successful. UDL is the design and delivery of curriculum and instruction to meet the needs of all learners by providing them with choices for what and why they are learning and how they will share what they have learned. Calling on a wide-range of expertise, this resource features An unprecedented breadth of topics, including content areas, pedagogical issues, and other critical topics like executive function, PBIS, and EBD Reproducible research-based, field-tested tools Practical strategies that are low cost, time efficient, and easy to implement Practices for developing shared leadership and for working with families

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design--whether for a logo, brochure, identity system, or in-depth promotional campaign. Graphic Design That Works looks at examples of logos, identities, promotions, and brochure design that have proven successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.

Print magazine's managing editor of selected more than 400 design solutions to create the ultimate sourcebook for working designers.

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

Showcasing 100 examples this books shows how international product designers solve their main task: to combine creativity and functionality.