Why Good Arguments Often Fail

With wisdom borne of both formal and informal experience, the author offers practical insight into making a more persuasive case for Christ. He includes an annotated bibliography of resources for framing effective arguments.

As a pastor I have a dual role: that of a prophet and a priest. The prophet confronts the people, and the priest comforts the people. I am to comfort the troubled and trouble the comfortable. In relationship to the Bible, the dual struggle is clear. As the priest, I take the Bible seriously because it changes lives (first sermon). I have never heard anyone give testimony that reading Plato's The Republic, Virgil's Aeneid, Homer's Odyssey, Cicero's Moral Ethics, or John Stewart Mill's Liberty changed their lives. But thousands of people have given testimony of how reading the Bible has changed their lives forever. As the prophet, I propose to you that no book has been more abused than the Bible or more misunderstood. The Bible has been a playground for lunatics, profit for the charlatans, a profession for the clergy, a problem for theologians, a puzzle for the general public, and placid for the masses. I believe if a person will read the Bible interpretatively and intelligently it will be read seriously, respectfully and reverently thereby becoming the living word of God. Gene Rollins, Author

The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives. Using insights and examples from art to history to literature to hip-hop, author Carlos Alvarenga updates and expands ideas first presented in Aristotle’s Rhetoric, adding original observations regarding the role of the audience in persuasion, persuasion in social media, as well as what happens when the rules of persuasion are used to deceive and corrupt audiences—even entire nations. “From Aristotle to Instagram, Carlos Alvarenga weaves together examples from ancient Greek and Roman texts to modern-day art, film, hip-hop, and social media to provide a useful overview of the tools and levers of persuasion in a variety of contexts. Informative and thought-provoking, this book illuminates the exact ways in which words and ideas, persuasively communicated, have shaped people's actions and beliefs from antiquity to the present.” —Jason Steinhauer, bestselling author, History, Disrupted: How Social Media & the Worldwide Web Have Changed the Past “Many of us in the arts struggle to communicate to different audiences in ways that inspire. The insights of Carlos Alvarenga draw on decades of experience helping leaders craft and convey their message. By laying out a clear approach with examples ranging from real-life coaching experiences to ad campaigns to artworks, he transforms the ‘art’ of persuasion into a practical framework that enables readers to sharpen their abilities to influence and motivate others.” —Amy Landau, Ph.D., Director of Education and Interpretation, Fowler Museum at UCLA

What Will Work makes a rigorous and compelling case that energy efficiencies and renewable energy-and not nuclear fission or "clean coal"-are the most effective, cheapest, and equitable solutions to the pressing problem of climate change.

This text introduces university students to the philosophical ethos of critical thinking, as well as to the essential skills required to practice it. The authors believe that Critical Thinking should engage students with issues of broader philosophical interest while they develop their skills in reasoning and argumentation. The text is informed throughout by philosophical theory concerning argument and communication—from Aristotle’s recognition of the importance of evaluating argument in terms of its purpose to Habermas’s developing of the concept of communicative rationality. The authors’ treatment of the topic is also sensitive to the importance of language and of situation in shaping arguments, and to the necessity in argument of some interplay between reason and emotion. Unlike many other texts in this area, then, Good Reasons for Better Arguments helps to explain both why argument is important and how the social role of argument plays an important part in determining what counts as a good argument. If this text is distinctive in the extent to which it deals with the theory and the values of critical thinking, it is also noteworthy for the thorough grounding it provides in the skills of deductive and inductive reasoning; the authors present the reader with useful tools for the interpretation, evaluation and construction of arguments. A particular feature is the inclusion of a wide range of exercises, rich with examples that illuminate the practice of argument for the student. Many of the exercises are self testing, with answers provided at the back of the text; others are appropriate for in-class discussion and assignments. Challenging yet accessible, Good Reasons for Better Arguments brings a fresh perspective to an essential subject.

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

"Look carefully. Listen closely. Do you see? Do you hear? There are a million signposts pointing toward the specific truth of God in Christ. I've seen many of them. But God is speaking to you too. Look and see. Listen and hear." In this accessible and engaging work, veteran apologist Jim Sire gives us eyes to see the myriad "signals of transcendence" all around us that point to the specific truth of God in Christ. Focusing on the power of good literature—even from those who deny the existence of God—enables us to perceive and testify to God's reality in ways that rational argument alone cannot. "While reason can be very helpful in pointing us to God and helping us in our apologetics, what compels and convinces people is more multidimensional," says Sire. "What is needed is a more holistic apologetic that not only includes truth but also goodness and beauty." All inspiration is rooted in God the Creator, and some of God?s truth lies buried until an artist exposes it. Good literature, written from a Christian standpoint or not, displays multiple examples of our human understandings of God, the universe and ourselves. It testifies to the existence of a transcendent realm and often, in fact, to the truth of the Christian faith.

This book brings together essays by one of the pre-eminent scholars of informal logic.