Willingness To Pay Surveys

Provides decision makers, policy analysts, and social scientists, with a detailed discussion of a new techniques for the valuation of goods not traded in prevate markets.

Economists and others have long believed that by balancing the costs of such public goods as air quality and wilderness areas against their benefits, informed policy choices can be made. But the problem of putting a dollar value on cleaner air or water and other goods not sold in the marketplace has been a major stumbling block. Mitchell and Carson, for reasons presented in this book, argue that at this time the contingent valuation (CV) method offers the most promising approach for determining public willingness to pay for many public goods---an approach likely to succeed, if used carefully, where other methods may fail. The result of ten years of research by the authors aimed at assessing how surveys might best be used to value public goods validly and reliably, this book makes a major contribution to what constitutes best practice in CV surveys. Mitchell and Carson begin by introducing the contingent valuation method, describing how it works and the nature of the benefits it can be used to measure, comparing it to other methods for measuring benefits, and examining the data-gathering technique on which it is based---survey research. Placing contingent valuation in the larger context of welfare theory, the authors examine how the CV method impels a deeper understanding of willingness-to-pay versus willingness-to-accept compensation measures, the possibility of existence values for public goods, the role of uncertainty in benefit valuation, and the question of whether a consumer goods market or a political goods market (referenda) should be emulated. In developing a CV methodology, the authors deal with issues of broader significance to survey research. Their model of respondent error is relevant to current efforts to frame a theory of response behavior and bias typology will interest those considering the cognitive aspects of answering survey questions. Mitchell and Carson conclude that the contingent valuation method can obtain valid valuation information on public goods, but only if the method is applied in a way that addresses the potential sources of error and bias. They end their book by providing guidelines for CV practitioners, a list of questions that should be asked by any decision maker who wishes to use the findings of a CV study, and suggestions for new applications of contingent valuation. Additional features include a comprehensive bibliography of the CV literature and an appendix summarizing more than 100 CV studies.

With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.

These guidance notes describe good practice for conducting robust 'willingness-to-pay' (WTP) surveys in small towns, using the Contingent Valuation Method (CVM), as part of a demand-responsive approach to the supply of services. The urban water sector in low- and middle-income countries requires good quality data to justify future investment proposals; develop a better understanding of user perceptions and preferences; support the selection of preferred service options; and to set out the scope for future tariff increases. CVM surveys are a reliable means of generating such valuable information. Key areas covered in this book include how to design and implement a WTP survey, as well as how to best use the survey information to inform project design and policy-making. Its aim is to encourage wider use of WTP surveys, particularly for small towns where it is inappropriate to merely assume which service options users prefer and are willing to pay for. This book has been developed as part of the DFID Knowledge and Research project R7852 Optimised Management of Watsan Services in Small Towns.

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Standard Transport Appraisal Methods, Volume 6 in the Advances in Transport Policy and Planning series, assesses both successful and unsuccessful practices and policies from around the world. Chapters in this new release include Transport models, Cost-Benefit Analysis, Value of Travel Time Savings and reliability, Value of Statistical Life, Wider economic benefits, Multi-criteria analysis, Best-Worst Method, Participatory Value Evaluation, Ex-post evaluation, Sustainability assessment, Evaluating Transport Equity, Environmental Impact Assessment, Decision-Support Systems, Deliberative appraisal methods, Critique on appraisal methods, Appraisal methods in developing countries, Research agenda for appraisal methods, and much more. Provides the authority and expertise of leading contributors from an international board of authors Presents the latest release in the Advances in Transport Policy and Planning series