Workbook For Business Communication A Problem Solving Approach

Business Communication: A Problem-Solving Approach hits the sweet spot for any business communication course. Combining the fundamentals of clear communication with visual rhetoric and critical thinking, its problem-solving approach gets directly to the heart of great business communication and helps students gain a professional advantage. (Quelle: www.mheducation.com).

Communication is the fuel of every business enterprise. This book on Business Communication aims to bring about the importance of communication in business. It highlights the different types of communication taking place in an organization. This book deals with various forms of written and oral communication; including letter writing, memos, orders, interviews, group discussions, meetings, minutes and e- correspondence, career development, Resume writing, interview preparation for the job and presentation skills etc. This book is written in a very simple and understandable way. This book is not only helpful for the students of Business Communication, but is also a helpful guide to those who want to improve their communication skills. Today's modern business compels better communication in solving the problems at different organizational levels internally. If the internal communication is effective then that will act as a catalyst for the success of organization. This book would enhance students with the communication skills required for the success in today's rapidly changing global business environment. New topics are covered in this book such as such as career planning and career managing skills, employability skills and employability scope for graduates as an addition to familiar them in business communication.

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.