Worth Every Penny Build A Business That Thrills Your Customers And Still Charge What You Re Worth

A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.

"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.

Fully revised and updated to reflect current trends and changes in professional practice, this book features 34 fully reproducible forms (on a Mac and PC compatible CD-ROM) which photographers everywhere will find invaluable. Each form is accompanied by step-by-step instructions, advice, and much more.

In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.

Cutting through the increasingly arcane jargon of corporate compensation plans, this nuts-and-bolts guide is the first to show readers exactly how to determine their competitive worth in the workplace and gives them the confidence and the proven strategies to get what they deserve.

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

How would you like to visit clients in three different cities, work with suppliers and partners on two continents, reduce time to market by 25%, reduce costs by 10% and still make it home in time for dinner? By adopting the strategies and technologies set forth in Being There Without Going There, you can attract and retain top employess, increase productivity and efficiency and learn how to manage people and projects anywhere in the world. This book will show you how distributed teams operate, introduce the basic technologies that allow teams located in different places to work together and provide practical examples and case studies of these principles at work.

A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.