You Can T Make Money From A Dead Planet

Doing good is no longer a luxury or a 'nice to have', it's a necessity. While businesses, both big and small, have undoubtedly caused the majority of our environmental and sustainability problems, only they can solve these issues at scale. You Can't Make Money from a Dead Planet looks at the challenges we face and shows how business needs to change in order to be the driver of the solution. Bestselling author and sustainability strategist Mark Shayler explains why there is no contradiction between being profitable and doing the right thing for the planet and doing the right thing for your customers. Providing the insights, the enthusiasm and the tools to align your business with sustainability, it blends explanations of the challenges that we face, with stories from those business that have excelled in sustainability. Exploring current sustainability approaches and trends including net-zero, circular economy, ESG, B-Corps, zero waste and environmental management systems, You Can't Make Money From a Dead Planet explains, debunks and helps you navigate the sustainable agenda while growing your business.

Learn how to make your business more sustainable while not sacrificing growth, profits and innovation.

The dog’s howls echo the mechanical whine of the sirens blaring from the speakers. The sounds undulate, rising and falling like the jungle-draped topography around us. The airfield we stand on is a swath of ochre in a sea of riotous green—the sky above a cerulean dome hazed in tremulous clouds. Sunlight beats through them, baking the dirt, mixing with the moisture of the jungle and wrapping itself around us in a heavy, sweaty embrace. My arms tighten around my son. Frank presses his snout to James’s foot, a low whine escaping as he looks up at me. Nila joins with Blue circling us as though forming a defensive line. They know we are in danger but don’t know from what. The dogs in the jungle, trained to protect the compound’s perimeter, continue to howl even as the sirens wind down. Blue leads us to the jungle path. Darkness closes in around us, the air stifling and humidity thick. Over the cascading insect orchestra, a resonating hum grows louder. James looks up at the canopy above us. “Vroom?” He asks. “Vroom,” I agree, keeping my focus on the winding path. Roots criss-cross the dirt. Big wet leaves and spidery vines encroach, tugging at my clothing as if to stop me from entering. Sweat slides down my spine under my shirt. Nila jogs ahead, taking the lead, her nose to the ground while Blue stays by my side and Frank behind us—a train of people and dogs. A pack moving through the jungle. A formidable force. A bird squawks loudly, jerking James’s attention. He pulls his arms from around my neck to clap. The drone’s mechanical hum grows louder. Nila stops, turning her head to the sky, nostrils flaring, trying to find its scent. I crane my neck. Through the thick foliage the sky is just a few flashes of blue. Three shadows darken the diamonds of light cascading to the jungle floor, and flashes of white glint above us. No bombs drop. No bullets rain. Yet.

There comes a time in the life of every intelligent species when they must take time to ponder their place in the worlds beyond. For the vastness outside the confines of their planet teems with life, ever-awaiting for their fated introduction. Sometimes, however, fate has strange ways of accelerating the inevitable. This is a story for those who wonder what awaits them as they look to the stars. And who see how quickly the normal can turn into something more, with but a breath from the beyond. This is a story for those who believe the future may not be so far away. For they with imagination unbound, wanting to catch a glimpse of what the beyond might look like. For they that wish that maybe, just maybe, they will become part of something more. This is a story for humanity, as it looks up to the sky and asks, “Where am I, in all of this?”

An urgent and provocative call to action from the world's leading climate scientist-speaking out here for the first time with the full story of what we need to know about humanity's last chance to get off the path to a catastrophic global meltdown, and why we don't know the half of it. In Storms of My Grandchildren, Dr. James Hansen-the nation's leading scientist on climate issues-speaks out for the first time with the full truth about global warming: The planet is hurtling even more rapidly than previously acknowledged to a climatic point of no return. Although the threat of human-caused climate change is now widely recognized, politicians have failed to connect policy with the science, responding instead with ineffectual remedies dictated by special interests. Hansen shows why President Obama's solution, cap-and-trade, which Al Gore has signed on to, won't work; why we must phase out all coal, and why 350 ppm of carbon dioxide is a goal we must achieve if our children and grandchildren are to avoid global meltdown and the storms of the book's title. This urgent manifesto bucks conventional wisdom(including the Kyoto Protocol) and is sure to stir controversy, but Hansen-whose climate predictions have come to pass again and again, beginning in the 1980s when he first warned Congress about global warming-is the single most credible voice on the subject worldwide. Hansen paints a devastating but all-too-realistic picture of what will happen in the near future, mere years and decades from now, if we follow the course we're on. But he is also an optimist, showing that there is still time to do what we need to save the planet. Urgent, strong action is needed, and this book will be key in setting the agenda going forward to create a groundswell, a tipping point, to save humanity-and our grandchildren-from a dire fate more imminent than we had supposed.

A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company, Hirshberg's positive outlook has inspired thousands of people to recognize their ability to make the world a better place. In Stirring It Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace -- "the power of one" -- while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years' experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman's Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well. Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls "the bad old days" of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies -- printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country's first organic vending machine -- explaining how these approaches make a much more powerful impact on consumers than traditional advertising. An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior.

The climate change is coming. To prepare for it, we need to admit that we can’t prevent it.