Your Ad Could Go Here

Oksana Zabuzhko, author of "the most influential Ukrainian book in the fifteen years since independence," Fieldwork in Ukrainian Sex, returns with a gripping short story collection. Oksana Zabuzhko, Ukraine's leading public intellectual, is called upon to make sense of the unthinkable reality of our times. In this breathtaking short story collection, she turns the concept of truth over in her hands like a beautifully crafted pair of gloves. From the triumph of the Orange Revolution, which marked the start of the twenty-first century, to domestic victories in matchmaking, sibling rivalry, and even tennis, Zabuzhko manages to shock the reader by juxtaposing things as they are--inarguable, visible to the naked eye--with how things could be, weaving myth and fairy tale into pivotal moments just as we weave a satisfying narrative arc into our own personal mythologies. At once intimate and worldly, these stories resonate with Zabuzhko's irreverent and prescient voice, echoing long after reading.

2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.

Oksana Zabuzhko, author of "the most influential Ukrainian book in the fifteen years since independence," Fieldwork in Ukrainian Sex, returns with a gripping short story collection. Oksana Zabuzhko, Ukraine's leading public intellectual, is called upon to make sense of the unthinkable reality of our times. In this breathtaking short story collection, she turns the concept of truth over in her hands like a beautifully crafted pair of gloves. From the triumph of the Orange Revolution, which marked the start of the twenty-first century, to domestic victories in matchmaking, sibling rivalry, and even tennis, Zabuzhko manages to shock the reader by juxtaposing things as they are--inarguable, visible to the naked eye--with how things could be, weaving myth and fairy tale into pivotal moments just as we weave a satisfying narrative arc into our own personal mythologies. At once intimate and worldly, these stories resonate with Zabuzhko's irreverent and prescient voice, echoing long after reading.

"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)

In 2003, television journalist Daryna Goshchynska unearths a worn photograph of Olena Dovgan, a member of the Ukrainian Insurgent Army killed in 1947 by Stalin's secret police, and unwittingly opens a door to the abandoned secrets of three disparate women.

The book is a first person account of a soldier’s journey, and is based on Artem Chekh’s diary that he wrote while and after his service in the war in Donbas. One of the most important messages the book conveys is that war means pain. Chekh is not showing the reader any heroic combat, focusing instead on the quiet, mundane, and harsh soldier’s life. Chekh masterfully selects the most poignant details of this kind of life.

Called "the most influential Ukrainian book for the 15 years of independence," Oksana Zabuzhko's Fieldwork in Ukrainian Sex became an international phenomenon when it shot to number one on the Ukrainian bestseller list and remained there throughout the 1990s. The novel is narrated in first-person streams of thought by a sharp-tongued poet with an irreverently honest voice. She is visiting professor of Slavic studies at Harvard and her exposure to American values and behaviors conspires with her yearning to break free from Ukrainian conventions. In her despair over a recently ended affair, she turns her attention to the details of her lover's abusive behavior. In detailing the power her Ukrainian lover wielded over her, and in admitting the underlying reasons for her attraction to him, she begins to see the chains that have defined her as a Ukrainian woman - and in doing so, exposes and calls into question her country's culture of fear and repression at the very time that it wrestled its way toward independence.

As the 2022 French Presidential election looms, two candidates emerge as favourites: Marine Le Pen of the Front National, and the charismatic Muhammed Ben Abbes of the growing Muslim Fraternity. Forming a controversial alliance with the political left to block the Front National’s alarming ascendency, Ben Abbes sweeps to power, and overnight the country is transformed. This proves to be the death knell of French secularism, as Islamic law comes into force: women are veiled, polygamy is encouraged and, for our narrator François – misanthropic, middle-aged and alienated – life is set on a new course. Submission is a devastating satire, comic and melancholy by turns, and a profound meditation on faith and meaning in Western society.