Agricultural Marketing In Economic Development

Marketing in the economic system; Welfare goals in marketing; Economics of the marketing firm; Competitive structure of the market; Dimensions and structure of the marketing system for farm products in the United States; Performance of the marketing system: the role of marketing research; Governmental policies in marketing; Economics of transportation; Location of marketing enterprise and competitive structure; Marketing in economic development.

The authors go beyond the traditional presentation of economic principles, offering instead a series of applied methods for data collection and analysis. Drawing on extensive experience in Africa, Asia, and Latin America, they not only describe specific procedures, but also provide a wealth of illustrative research results. This book will be particularly useful to teaching professionals, development specialists, and applied researchers working in developing countries.

Pricing. Marketing. Farm management. Development economics.

Foreign marketing and economic development; Market power and prices; Transportation and plant location; Demand, supply, and consumption; Firm decision making and competition; Marketing research.